2015 was a great year for B2B e-commerce, and a Frost & Sullivan study states that the U.S. and China together will have the largest market share by 2020, with annual sales of 1.2 trillion. In an industry as booming as B2B e-commerce, you have to stay ahead of the competition and follow the key trends that will play a key role in the coming years. We're in the midst of 2016, so here are five trends to keep an eye on this year.
The shopping experience customers have online has never been better, thanks in large part to Amazon. The company's unprecedented focus on world-class customer experiences has greatly raised customer expectations for service, delivery, selection and pricing.