New ideas around selling on platforms like Amazon, Ebay and Co. promises this year's edition of Multichannelday on 26. August 2021 in the RheinEnergie stadium Cologne. SmartStore AG is exhibitor and presents solutions.
Building a business model primarily on a platform is known to be more than risky, write the organizers. More sensible for retailers and brands is a well-thought-out multichannel strategy.
As always, MultichannelDay offers a detailed look at e-commerce giant Amazon. Alternative channels such as eBay, OTTO, Kaufland do not come too briefly. Contact persons of the marketplaces are on site!
With lecture topics such as "Amazon and its pursuers", new sales platforms on the social web, special assortments and brand building online retailers will receive new impetus.
Of course, the event will take place under the hygiene regulations required by law by then. Because the health goes naturally before.
Further info on https://multichannelday.de/