All features

Discover all features from all Smartstore Editions

Product Management

  • Easy creation of products and product groups
  • Unlimited number of products and commodity groups
  • Direct input of multilingual product and category names and descriptions
  • Inventory management, also via variants
  • Product prices with promotion price, price on request and price suggestion.
  • Basic price calculation in accordance with the Price Indication Ordinance (PAnGV)
  • Graduated prices
  • Product images with magnifying glass function and full screen slider (unlimited number), product videos
  • Products can be assigned to an unlimited number of merchandise categories
  • Cross-selling function with automatic mutual assignments
  • Checkout Selling
  • Differentiated product variant system incl. cross-product attribute management
  • Products can be limited to stores in multishop operation
  • HTML editor for product group descriptions
  • Group products
  • Product Bundles
  • PDF export of products to a catalog subject to charge
  • XML and CSV export of products subject to charge
  • Linked products
  • Variants with images and colors as selector
  • Drag & drop merchandise category management
  • Merchandise categories can be limited to stores in multishop operation
  • Product reviews
  • Product comparison
  • "Similar products" or "this might also interest you" lists
  • "Recently viewed" list
  • Subscription products
  • Digital products and services incl. taxation according to EU Directive 2008/8/EC
  • Multishop function (one database - multiple stores)
  • Automatic marking of new products in the store
  • Buy button can be hidden in lists
  • HTML editor for product descriptions
  • Dimensions and weights configurable
  • Alternative links for categories (to product, merchandise group, manufacturer, page, file, URL)
  • Specification attributes incl. filter options
  • Recurring payments for e.g. subscription products
  • Packing units
  • Discounts on individual products, merchandise categories, subtotal, shipping costs and total amount
  • Discount as a percentage
  • Discount as a fixed amount
  • Discount time limited
  • Discount by coupon code
  • Limitation of the use of the discount (unlimited, n times or n times per customer)
  • Dimension pricing: Pricing based on e.g. length, area, volume. Calculator and very flexible pricing formulas Marketplace
  • File Manager: Add PDF download for datasheets, instructions, etc. to article detail page Marketplace

Sale & Processing

  • Customer group related prices via discounts
  • Partial deliveries of orders
  • Manual adjustment of order totals possible
  • Delivery status incl. tracking number
  • Manually adding items to the order
  • Order notes
  • Impersonation: Generate order on behalf of customer
  • Cross-selling
  • Checkout Selling
  • Discounts and discount requirements

Payment & Gateways

  • Accarda purchase on account / installment payment
  • Amazon Pay
  • easyCredit
  • unzer (heidelpay)
  • ipayment Marketplace
  • paydirekt Marketplace
  • PAYONE Payment Marketplace
  • PayPal
  • PostFinance Payment Marketplace
  • Santander Payment Solutions
  • Skrill Payment Processing
  • SOFORT Bank transfer Marketplace
  • VIVEUM Payment Service Marketplace


  • VAT calculation by country or region
  • Display of prices incl. or excl. VAT depending on country / region
  • EU-compliant sales tax calculation
  • EU web service query to check tax numbers
  • Show/hide options for taxes (shopping cart, lists, etc.)
  • Shipping costs with or without sales tax
  • Admin notification for new tax numbers
  • prepared for one-stop store taxation of EU foreign sales

Customers & Users

  • Cookie Manager manages user cookies by opt-in
  • Authentication via Facebook, Twitter, Amazon Pay. As of V5: also via Google, Microsoft, LinkedIn
  • Customer groups allow different settings, access restrictions and discounts for a selection of customers
  • EU Cookie Directive
  • Consent to data processing in all relevant forms
  • Guest orderer (Checkout without registration)
  • DSGVO data protection compliant
  • Admin editing of the "My account" customer menu
  • Address book in customer account
  • Manage orders in the customer account
  • Download articles by customer account
  • Notification in customer account when products are available


  • Personalized product recommendations individually for each customer based on purchase behavior and store interactions Marketplace
  • Powerful Rule Builder enables workflow automation through visual creation of business rules
  • Bonus points or reward system
  • Customer evaluations according to order value, order, shipment or payment status
  • Surveys - multilingual, schedulable, multishop capable
  • Wish list with "Tell a friend" function, list URL for sharing and possibility to add desired product directly to shopping cart
  • Gift vouchers
  • Search Log - Logs search queries from customers in the store Marketplace
  • PowerBi subject to charge
  • MailChimp interface (matching newsletter subscribers)
  • Links to social networks such as Facebook, Google Plus, Twitter, Instagram, etc.
  • Product reviews
  • Credit account / digital wallet for store customers. Comprehensive solution incl. self-service credit purchase in store, use of partial credit at checkout, booking overview in admin backend, REST API Marketplace
  • Partner Programs / Affiliate Marketing
  • Create and execute newsletter campaigns directly in the store
  • VAT free shopping
  • Customer groups for target group marketing, e.g. for new and existing customers
  • Badges with text like "New" or "Sold Out

Content Management

  • Media Manager: centralized management of all media files subject to charge
  • Blog posts with post/preview images, tags, start and end dates, comment function and RSS feed
  • Customer forum with various setting options (subforums, forum groups) incl. moderation tools
  • Mega Menu with beautiful menu layouts, badges, backgrounds, images and HTML code subject to charge
  • Contentslider for homepage and product groups subject to charge
  • Order confirmation with PDF attachment
  • Order completion with PDF attachment
  • PDF export of orders and addresses
  • OpenTrans Export subject to charge
  • XML & CSV export subject to charge
  • Creating and modifying menus with Menu Builder
  • Edit pages and content and create new ones
  • News entries with RSS, start and end date and comment function
  • CMS Page Builder - Content Management / Shopping Worlds / Stories without coding Marketplace


  • Store languages translation portal for existing and new languages
  • Adding more languages
  • Plugins can be configured individually for each store subject to charge
  • Limitation of billing and/or shipping address on country level
  • Integrated resource editor to edit store languages
  • Currency management with online exchange rate update
  • Automatic conversion of prices to currencies
  • Any number of regions or states for each country
  • Calculation of shipping costs depending on the country/region of the delivery address
  • Support for both writing directions
  • Multilingual designations and descriptions
  • Multilingual SEO settings for each commodity group
  • Multilingual SEO settings for each product


  • "Talking" SEO-friendly URLs
  • Global metadata and product- and commodity group-specific metadata
  • Multilingual SEO with lang-tag and SEO code as virtual folder for language
  • Optimized display for mobile devices
  • Numerous product feeds e.g. to Google Merchant Center
  • SEO content through news & blog sections
  • Multilingual SEO settings
  • Any URLs for content pages
  • Google Analytics
  • XML Sitemaps
  • ALT tags for images, per Media Manager subject to charge
  • Tiny Image: intelligent image compression incl. WebP for Boost at Image SEO subject to charge


  • Product tags
  • Integrated (simple) search function
  • Mega Search. Amazon-like, lightning-fast, Lucene-based intelligent and reliable search subject to charge
  • Multistore and access restrictions on products and merchandise categories with Mega Search Plus subject to charge
  • Search intelligently in all store languages with Mega Search Plus subject to charge
  • Extreme performance with Mega Search Plus out-of-the-box: under 0.5 s from millions of item data, on common hosting. Demo server: subject to charge
  • Filter navigation and faceting in search results subject to charge


  • Granular tree-based rights management (ACL) of client groups. Supports inheritance to allow or disallow entire scopes
  • Honeypot function for registration and contact form
  • IP-based access restriction to the admin area
  • Captchas on all interaction pages
  • Encryption of sensitive data via private key
  • Menu control via access list
  • Access restrictions for customers to products, merchandise categories and pages
  • SSL support
  • GeoBlocker restricts access from selected countries or IP address ranges Marketplace


  • Asset bundling (of JS and CSS files) to speed up page loading
  • Output Cache: Intelligent method for extremely short loading and response times subject to charge
  • The Redis plugin enables the use of Smartstore in a web farm including load balancing. subject to charge
  • Azure Media Files Storage subject to charge
  • Tiny Image reduces the file size of images by up to 80% through intelligent compression subject to charge

Import & Export

  • CSV (orders, manufacturers, customers, newsletter subscribers, products, product groups, shopping carts) subject to charge
  • XML (orders, manufacturers, customers, newsletter subscribers, products, product groups, shopping carts) subject to charge
  • PDF Catalog subject to charge
  • Export of product data in BMECat 1.2 XML format subject to charge
  • Export of order data in OpenTrans XML format subject to charge
  • ShopConnector: Data exchange with Smartstore stores
  • PunchOut catalogs with OCI and cXML for orders from external e-procurement systems subject to charge

Design & Theming

  • Dashboard with charts
  • Design exciting and impressive shopping worlds and content by "drag & drop" with the page builder Marketplace
  • Theme manager with preview, import and multiple theme configuration options
  • Responsive design for perfect SEO ranking and strong performance on any device
  • Import and export themes in XML format
  • Preview function for themes in live mode
  • Different themes per multishop possible
  • Professional design templates


(from) {x} Edition
Feature is already included in Edition, but can also be purchased independently from Edition in the Marketplace.
exclusive (from/in) {x} Edition
Feature is exclusively included in Edition and can not be purchased separately.
Feature can be purchased or downloaded free of charge from the Marketplace regardless of the edition used.

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