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Die Digitization has revolutionized the way businesses operate, and retail is no exception. But for small and medium-sized retailers in particular, the digital path is associated with many challenges. Google has launched a new initiative to address this very issue. Read herehow Google is helping retailers on their digital journey and how businesses can increase their visibility online.
In today's world, people are increasingly looking online for information about products and businesses. For this reason Google offers the Company Profile offers. This service represents, so to speak, the digital business card of a dealer on the Internet, which makes them visible in Google Search and on Google Maps. Here, information such as address, opening hours, contact details, pictures, current offers and even details on accessibility can be stored. It has been proven that businesses with a fully completed company profile receive nearly four times more website visits than those without a corresponding presence. They also receive five times more calls and four times more requests for directions to their stores. The company profile also offers the opportunity to advertise your own retail store without having to pay for it.