An analysis by Smarketer has shown that the introduction of the Digital Markets Act has led to a drop in the conversion rate for Google Ads of up to 25 percent. This also makes it more difficult for online stores to attract new customers.
The implementation of the Digital Markets Act (DMA) has led to a drastic deterioration in the performance of Google Ads. Advertisers are experiencing losses in both remarketing and open targeting. This is a particular problem for targeting new customers. The experts at Smarketer have now been able to analyze the impact on representative customer accounts for the first time since the changeover. They found direct sales losses of 7 percent, with up to 46 percent of users in the target group lists affected in individual areas. Companies should therefore act immediately and either take measures themselves or commission a service provider to implement Consent Mode V2.
The experts at e-commerce-magazin.de/ can provide you with more information on the topic of "Digital Markets Act: Effects on marketing" on current topics relating to e-commerce. e-commerce-magazin is a long-standing partner of Smartstore AG.