Smartstore AG, a leading provider of e-commerce solutions, announces a deepened collaboration with Microsoft. This partnership, which began two years ago with version 5, will be central to the further development of innovative digital commerce solutions and offers a wide range of new opportunities for both retailers and online merchants. Combined with the current developments and features of Smartstore 6, this opens up exciting prospects for the future of digital commerce.
Smartstore and Microsoft: a partnership with vision
Smartstore has relied on Microsoft technologies as the basis for its e-commerce platforms from the very beginning. With the announcement of the closer collaboration, the use of Microsoft Cloud for Retail and Microsoft Cloud for Manufacturing will be further expanded. These technologies provide a solid foundation for profitable digital commerce through seamless integration, high scalability and innovative tools.
A milestone for the company was the integration of Smartstore 5 with ASP.NET Core, which has already resulted in over 1,000 improvements. These include optimized SEO functions, personalized user experiences and more efficient workflows. With the further development of Smartstore 6, these achievements will not only be maintained, but significantly expanded. Further information can be found at https://smartstore.com/en/download
Highlights of Smartstore 6: focus on AI and integration
1. AI-supported content creation
Smartstore 6 integrates an innovative AI framework that is based on ChatGPT from OpenAI, among other things. This enables store operators to quickly and efficiently create high-quality texts and images directly within the platform. This feature revolutionizes content creation and offers ease of use through intuitive user interfaces and preconfigured style settings. Further AI providers are to be integrated into the framework in the future.
2. pixlr image editor
Another highlight of Smartstore 6 is the integration of the powerful image editor Pixlr. This function makes it possible to edit images directly in the Smartstore Media Manager without having to resort to external programs. With functions such as cropping, color correction and cropping with AI, image editing becomes a seamless part of the workflow.
3. checkout optimizations
The new checkout functions in Smartstore 6 make a significant contribution to increasing the efficiency of the purchasing process. Quick Checkout allows customers to order faster and the new terminal modes extend the range of applications in the store. Of particular interest is the integration of payment solutions such as PayPal, Stripe and Amazon Pay, which can be connected directly to the in-store terminals.
4. support for the GPSR regulation
The new EU Product Safety Regulation (GPSR) is supported by Smartstore 6 through a special plugin. This tool makes it easier for store operators to meet the legal requirements, such as providing detailed product information and carrying out risk analyses.
Synergies and future prospects
The combination of Smartstore 6 's new functions with Microsoft's cloud technologies takes the partnership to a new level. While Microsoft supports the platform with scalable and secure cloud solutions, Smartstore expands the offering with user-friendly tools for store operators. This symbiosis enables flexible adaptation to different business models, whether B2B, B2C or D2C.
Pavlos Tsulfaidis, CEO of Smartstore AG, emphasizes: "Our partners benefit from a reliable e-commerce platform that sets new standards in digital commerce. The integration of state-of-the-art technologies and the close cooperation with Microsoft are decisive steps in meeting this requirement.
Conclusion
With the expansion of the Microsoft partnership and the innovative features of Smartstore 6, Smartstore AG is setting new standards in digital commerce. The combination of advanced AI, powerful image processing tools, optimized checkout processes and a forward-looking infrastructure offers customers and partners an unparalleled user experience. The further integration of technologies such as the Microsoft Cloud for Retail and advanced security standards shows that Smartstore is ready to actively shape the challenges and opportunities of modern retail.