From 2028, the traditional EAN code in retail will be replaced by the more innovative QR code, which will enable new interaction possibilities and personalized advertising campaigns. This development represents a significant advance in the way brands and consumers interact.
The QR code will be able to carry dynamic content such as best before dates, serial numbers and personalized promotional messages. By scanning the code, consumers will gain access to personalized information, offers and more.
For companies, this development means a significant refinement of their marketing strategies. The new QR code significantly reduces wastage as the customer decides for themselves when and where they want to interact with brand content. This replaces traditional push marketing with a customer-centric model that enables brands to respond to customer needs in real time.
Smartstore, our modern software solution for e-commerce and retail, is already fully prepared for this transition. Smartstore users can take full advantage of the new QR code to optimize their products and campaigns. The platform supports dynamic content and offers integrated features for customer-centric interactions and personalized campaigns to seamlessly bring retailers into the age of interactive marketing.
This development is a challenge for brands that need to rethink their communication strategies, but also a great opportunity for those who are ready to make their products attractive and interactive. With Smartstore, companies are ideally equipped to successfully master this new era.