The renowned AI company OpenAI unveiled a groundbreaking technology yesterday, on Thursday, February 15th, 2024, called "Sora," which enables the generation of videos from text. This is being noted and discussed with extreme interest in the interested professional community.
On the company's website, OpenAI demonstrates the impressive capabilities of Sora through several dozen extremely realistic examples: people, natural phenomena like waves, swarms, or clouds, landscapes. This technology allows the creation of videos up to 60 seconds long in cinematic quality, including editing techniques seen in trailers or commercials, if requested by the creator in their "text prompt."
Currently, Sora is not yet generally available, but only accessible to a small group of testers from the video community. Compared to other attempts with AI-generated video, Sora marks a promising step towards the future of video production. This soon opens up the possibility for companies and shop owners to realize video projects in a completely new way.