Kreiner impex has been selling sanitary products via the previous B2B webshop for several years. The shop system was getting on in years and was now to undergo a comprehensive relaunch. In addition to a new design for the front end, which was also optimised for the mobile ordering process, the back-end processes were also to be restructured and harmonised. Particularly for the increased volume of orders and product enquiries, the existing structures, including the ERP, were not powerful enough. With its new shop concept, Kreiner impex decided to meet customer needs even better and also optimise its own internal processes for the future.