If the payment in the online store is not trustworthy, too complicated or lengthy, this can easily lead to a purchase abandonment. Even the smallest errors in the payment process can lead to lost sales; that's why security is crucial.
The majority of german retailers rate PayPal best in this respect: 92 percent prefer the payment service provider's payment option - the same number as in 2017, as determined by the Händlerbund in its current, second edition of the "Payment in Online Retail 2021" study. For the study, more than 100 retailers worldwide were surveyed who offer goods and services online or stationary.
Click here for the Händlerbund blog post on the topic of payment in online stores.
In its blog, the Händlerbund team informs you about current topics relating to e-commerce and online marketing. Händlerbund Management AG is a partner of Smartstore AG.