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Temu, the Chinese e-commerce app, is celebrating great success, especially in the USA. With a huge range of products from cables to household goods, Temu has already gained a 17% market share in the USA and shows that the e-commerce trend towards unbeatable prices is unstoppable.
For online store operators:
Temu scores not only with low prices, but also with an acctractive sales concept. The high level of interaction makes the app particularly attractive and creates lasting customer loyalty. Online store operators should keep an eye on developments and react to changing customer preferences if necessary.
Gamification as a success factor
The gamification component of Temu clearly sets it apart from its competitors and is giving conventional dollar stores a run for their money. This trend shows that not only prices but also the shopping experience are decisive. In future, consumers in this country could also increasingly observe such trends and switch to these types of e-commerce apps.
You can find a detailed article on this topic in the E-Commerce section of t3n.de.