Thanks to the Smartstore Commerce Cloud and Microsoft Cloud for Retail, retailers can accelerate their business growth and use tailored solutions for retail. The collaboration between Microsoft and Smartstore enables you to have a holistic view of your customers.
Cloud software platform for retail
Our cloud software platform for retail offers a scalable and efficient connection between the customer journey, stores, and back-office processes. The Smart Retail Platform is a cloud-native software platform developed with the Microsoft Cloud for Retail. Retailers can manage omnichannel shopping journeys directly through the cloud, using the existing store infrastructure in a cost-effective and reliable way.
Of course, we also offer the appropriate hardware for the point of sale, made in Germany.
Self-service made easy
Offer your customers an intuitive, comprehensive, and attractive self-service process that is easy to use. More and more consumers want to decide for themselves how and how quickly they make their purchases. Self-service solutions play an important role in this. To be successful, you need a suitable strategy with solutions that are open to new technologies, modular in structure, and can be flexibly integrated into any environment. In addition, the solutions must always be available to ensure smooth operation.
Learn how to make your self-service processes even more attractive.
The kiosk system: From self-checkout to self-ordering to self-ticketing
Whether in retail, system gastronomy, or administration, a kiosk system takes the scare out of every queue. Waiting in line is a thing of the past.
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Kiosk systems are a future-proof and efficient solution for quick-service and fast-casual restaurants to increase throughput during peak times. Guest surveys show that ordering and payment terminals are already very well accepted today. The numbers speak for themselves: modern self-service technologies are desired by guests in quick-service and fast-casual restaurants. Intelligent systems offer attractive, appealing, and easy-to-use kiosk solutions that optimize ordering and payment processes and reduce waiting times.
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In the area of ticketing & entertainment, such systems ensure quick ticket sales without queues and thus more visitor satisfaction. With kiosk systems, guests can easily select the desired event or show, pay, and print out the ticket directly. Seat selection via seating plans and the sale of vouchers can be cost-effectively integrated into the ticketing process. In addition, you can offer pictures and videos for entertainment, art, and culture or play marketing messages from your advertising partners on the terminals' displays during idle times to generate additional revenue.
Another exciting topic are All-in-One kiosk terminals for any application.
Photo: pyramid-computer.com/ POLYTOUCH® FLEX
A kiosk terminal may be small, but its benefits are enormous. Whether in hotels, offices, or public buildings, such a self-service terminal welcomes your guests and supports them with access management.
In convenience stores, drugstores, fashion, and tea stores, a self-checkout simplifies the shopping process. In the gastronomy sector, it covers the entire ordering and payment process, while in the entertainment industry, it functions as a FLEX ticket seller. In healthcare, the system is a full-fledged kiosk and excels as a patient terminal for admission, transfer, and discharge management, despite its compact dimensions.
Information for every day and every application
Photo: pyramid-computer.com/ POLYTOUCH® CURVE
Interactive content captures the attention of guests, visitors, and customers and can be used in various environments, such as hotels, corporate lobbies, or stores.
An information terminal can welcome visitors, highlight cultural events, promote seasonal offers, explain products, or suggest recipes. Anything is possible! Compared to analog advertising or information tools, digital messages can be easily updated, allowing for quick adaptation to changing situations.
"Mirror, mirror on the wall..."
Photo: pyramid-computer.com/ POLYTOUCH® MIRROR
In the fashion and sportswear industry, there is another sales-promoting solution: the so-called smart mirrors. They offer customers and operators the benefits of digital self-service on the sales floor and in the dressing room.
The smart mirror is the ideal tool to enhance the customer experience and increase sales through cross-selling and up-selling. As a virtual shelf extension (endless aisle), it provides customers with access to the inventory in the online store and in other stores, thereby contributing to the attractiveness of the stationary trade - pure omnichannel!
By simply touching the interactive display of the smart mirror, the customer in the dressing room can browse the entire range. Smart call: One touch is all it takes to let the staff know which clothing item or accessory needs to be brought to the fitting room. The staff receives a message on their mobile device and knows immediately where help is needed. Of course, payment is also possible directly at the mirror. For stores with international customers, the user interface of the smart mirror can be offered in multiple languages.
Another use case for any weather is outdoor kiosk solutions.
Photo: pyramid-computer.com/ POLYTOUCH® OUTDOOR
Outdoor kiosk systems are the perfect solution for use in adverse weather conditions and extreme temperatures. Thanks to their intelligent and sophisticated climate management, they are robust and reliable. The application possibilities are diverse and range from smart ticketing in public transport at streetcar stops or bus stations to drive-throughs for self-ordering in restaurants - a premium customer experience in any weather and a larger shopping cart, regardless of weather conditions.
The advantages of self-checkout systems for large retailers are clear.
In summary, self-checkout processes increase customer satisfaction by improving self-checkout. According to surveys, 70% of customers have abandoned their shopping and left the store due to long wait times. Self-service checkouts can help alleviate this by reducing wait times at both digital and conventional points of sale. Every customer who checks out their items at a self-checkout system shortens the lines at the conventional checkouts. This improves the customer experience and, therefore, revenue.
But that's not all: well-thought-out process optimization and self-checkout systems improve retail operations overall. Self-scanning checkouts, for example, simplify the payment process and significantly reduce the effort required for cash handling since payments are typically made only by debit or credit card. The use of self-checkout systems also relieves personnel from the routine work of cashiering and allows them to focus on tasks that have a greater impact on positive brand perception and loyalty, such as customer consulting, shelf maintenance, empty container management, operation of baking machines, and decoration of the area.
This is what growth through cloud-based e-commerce looks like for a retail company.
Do you have any further questions about optimized self-service processes? Call us or send us an email. We are happy to advise you personally!
Your Smartstore team
Email: info@smartstore.com
Phone: +49 (0)231-5335-0
SmartStore AG
Kaiserstrasse 63-65
44135 Dortmund