One of the most important topics for online stores is search engine optimization (SEO), because Google's organic search is one of the main sources of traffic and therefore one of the >most important. In Smartstore, there are various options for making this important information available to search engines.
The following important SEO and search engine settings can be configured in the Smartstore admin area.
Products, product groups, topics
Individual information can be stored for all products, product groups and pages. For multilingual stores, this can of course also be in different languages.
- Meta title
- Meta description
- Meta keywords (although these are no longer taken into account by Google)
- Search engine-friendly URLs (SEO URLs)
Default settings
In addition to the individual settings, default values can also be defined. If no individual settings have been made for the products, product groups or pages, the default values are then taken into account by the search engines.
Title separator
Defines the page title separator.
Page title customization
Make SEO-relevant page title adjustments. For example, the generated page title could be (PAGE NAME | MEINSHOP.DE) instead of (MEINSHOP.DE | PAGE NAME).
Default meta keywords
Defines the default meta keywords for all pages. These can be specified individually for product groups, products and manufacturers.
Default meta description
Defines the standard meta description. This can be customized for product groups, products and manufacturers.
Meta robots
Determines whether and how (index, noindex, index, follow etc.) search engines index the pages of your store.
Activate canonical urls
Activates canonical urls.
Rule for canonical domain names
Forces the permanent redirection to a single domain name for a better page ranking (e.g. meinshop.de > www.meinshop.de or vice versa)
Extra disallows for the robots.txt
Enter additional paths here that are to be added to robots.txt as disallow entries. Each entry must be made on a new line.
The following additional plugins and tools are available for the SEO optimization of a Smartstore store:
Dynamic meta tags plugin
With the Dynamic Meta Tags plugin, which is also available in MarketPlace, it is possible to dynamically optimize the meta tag information using placeholders. Extensive configuration options can be used to generate optimal meta descriptions for search engine optimization.
TinyImage Plugin
The TinyImage plugin achieves the highest compression rates for your uploaded images and generated thumbnails and also offers WebP support. Up to 80 % additional savings in file size are possible. In our experience, media files take up by far the most storage space in a store. The TinyImage plugin will ensure that you don't exhaust your hosting limits so quickly and can even save you money, as significantly less data needs to be transferred. The TinyImage plugin is included with the Smartstore Premium version. It cannot be purchased as a stand-alone plugin in the MarketPlace, but is only available on request.
UrlRewriter Plugin
With the UrlRewriter plugin, you can easily define URL forwarding rules for your store in the backend, using mod_rewrite notation. This means you no longer have to enter your rewrite rules in the web.config file. The UrlRewriter plugin is available from the Smartstore Premium version and cannot be purchased as a stand-alone plugin in the MarketPlace.
