Your online store is your virtual showcase, visible to customers worldwide. In a globally connected world, it is crucial that your store supports different languages. A strategic multilingual alignment enables you to effectively present your products and services to an international audience. By localizing, you ensure that your store meets the cultural and linguistic needs of your target audiences, which can lead to an improved customer experience and increased sales.
With our 25 years of experience in consulting and implementation in the field of e-commerce and internationalization, Smartstore has developed a three-stage localization concept for your international audience.
The first step refers to the basic software, the open-source software that we offer for free as the “Community Edition”. This involves the translations of the backend and frontend without content. Currently, we offer 34 pre-translated languages. Employees can use their preferred language in the backend to perform administrative tasks. The same applies to the frontend: these 34 languages are available free of charge for all non-content elements you wish to offer or sell.
The second option for internationalization concerns the content you offer. Regardless of the basic software, this plugin offers an additional function that fully automates your daily work. You only need to take care of the base language and make changes there. All other languages are automatically translated by artificial intelligence. The translation quality of these advanced AI tools is over 98%.
The third option for using your content for internationalization is relatively new and available from Smartstore version 6. These are AI-powered functions available from the “Premium Edition”. The AI plugin for Smartstore revolutionizes the management of your content and significantly simplifies the creation and optimization of texts. Whether you are working with product descriptions, headlines, introductions, or entire product pages, the powerful AI tools of the plugin optimize your workflow and improve the shopping experience for customers.
Smartstore Translate – Basic Content
Free language packs for your shop software
With Smartstore Translate, you get fast, agile, and high-quality translations – completely free of charge. This allows you to immediately tap into new markets and expand your international reach.
Maximum flexibility
Smartstore adapts to your needs. Through the admin web interface, you can adjust all texts individually at any time – for each language and each multi-shop separately, according to your needs.
Update- & Upgrade-safe
Even after a major release, your language packs remain up to date. Smartstore updates them for you – just one click. After a short, automatic online sync, all available languages are up to date again. You decide: Your own adjustments remain intact, while only the original texts are updated. An intelligent system that saves you time and effort.
Certified linguistic excellence
Our quality management, language packs, and processes are certified – ensuring the highest translation quality.
From
a pool of around 50 highly qualified linguists, and with the use of artificial intelligence, we
specifically select expert translators with e-commerce experience. These experts:
-
live and work in the respective target country,
-
have intercultural competence,
-
master the industry-specific technical language.
This guarantees reliable and consistent translations in the long run.
Smartstore Language Portal
Through our language portal translate.smartstore.com you currently have access to 34 languages, including:
German, English, French, Dutch, Russian, Spanish, Japanese, Italian, Arabic, Chinese, Portuguese, Turkish, Hindi, Polish, Greek, Thai, Vietnamese, Korean, Swedish, Brazilian Portuguese, Hebrew, Czech, Danish, Romanian, Estonian, Bulgarian, Finnish, Latvian, Lithuanian, Hungarian, Slovak, Slovenian, Ukrainian, and Norwegian.
Smartstore Online Translator – Customized Content for Global Users
Plugin: Smartstore Online Translator – A Must-Have for International Reach
With just one click, your online shop transforms into a gateway opening access to international markets. Experience a new dimension of global networking and maximize your reach in an easy and accessible way.
Conventional translation tools often have weaknesses that can be detrimental to online shops. These tools quickly reach their limits:
-
They often render literal translations that ignore the linguistic context, thereby diminishing the user experience. An inaccurate representation of your content may deter potential customers.
-
They frequently damage existing HTML formatting, leading to incorrect or incomplete displays of your website. This negatively impacts not only the design but also user-friendliness.
-
Furthermore, these tools usually incur high translation costs – especially in online shops with an extensive product catalog. Investing in conventional translation methods can significantly reduce the profit margin.
Advanced AI Features – Individual Content
Since version 6.0, the integrated AI tools have been supporting numerous shop owners in easily creating, editing, and translating product texts, blog posts, and other content.With version 6.1, we are going one step further:
-
In addition to ChatGPT, DeepSeek and Gemini models are now also available.
-
This gives you additional flexibility and allows you to leverage the strengths of different AI providers for different text types or pricing models.
New features in version 6.1
“Continue” function
-
Let the AI continue writing existing texts from any point.
-
Ideal for expanding existing content or overcoming writer's block.
-
Example: Start with a basic product description, and the AI automatically adds technical details or practical application examples.
This creative and practical feature makes everyday content creation noticeably easier.
Availability
The AI tool remains a commercial feature and an integral part of the Premium Edition.
Alternatively, it can also be
purchased separately as a plug-in – a clear added value for anyone who regularly creates, optimizes, or maintains content.
PS: One of the biggest linguistic challenges of globalization is so-called RTL (right-to-left) language support. Of course, we have addressed this issue and optimized our software accordingly. This means that you only need to set up a base language for RTL once. If a customer then selects this language, all content is automatically displayed from right to left. This feature is an indispensable part of the successful internationalization of your online store and makes your daily work much easier.
Smartstore language portal translate.smartstore.com
Do you have questions about a specific topic or would you like to send us your feedback? Then you can reach us via the contact form, by email at info@smartstore.com, or by phone from Monday to Friday between 10 a.m. and 4 p.m. at +4923153350.