Global Presence and Localization
Your online store is your virtual storefront, visible to customers worldwide. In a globally connected world, it is crucial that your shop supports multiple languages. A strategic multilingual approach allows you to effectively present your products and services to an international audience.
By localizing, you ensure that your shop meets the cultural and linguistic needs of your target groups, which can lead to an improved customer experience and increased sales.
With our 25 years of experience in consulting and implementation in the field of e-commerce and internationalization, Smartstore has developed a three-stage localization concept for your international audience.
The first (1. Smartstore Translate – Basic Content) step relates to the basic software, i.e., the open-source software that we offer as "Community Edition" for free. It involves translations of the backend and frontend without content. Currently, we offer 34 pre-translated languages. Employees can use their preferred language in the backend to execute administrative tasks. The same goes for the frontend: Here, these 34 languages are freely available for all elements without content you wish to offer or sell.
The second (2. CRS Online Translator – Custom Content for Globetrotters) means of internationalization concerns the content you offer. Regardless of the basic software, this plug-in provides an additional function that fully automates your daily work. You only need to take care of the basics of the language and make changes there. All other languages are automatically translated by artificial intelligence. The translation quality of these advanced AI tools exceeds 98%.
The third (3. Advanced AI Functions – Custom Content) option for using your content for internationalization is relatively new and available starting with Smartstore version 6. It involves AI-assisted functions available via the services ChatGPT, Gemini, DeepSeek, and Claude from the Premium Edition. The AI plugin for Smartstore revolutionizes the management of your content and greatly facilitates the creation and optimization of texts. Whether you are working on product descriptions, headlines, introductions, or entire product pages – the powerful AI tools of the plugin optimize your workflow and enhance the shopping experience of your customers.
1. Smartstore Translate – Basic Content
Free Language Packages for Your Shop Software
With Smartstore Translate*, you receive fast, agile, and high-quality translations – completely free of charge. This allows you to immediately access new markets and expand your international reach. Use the powerful automation to effortlessly overcome language barriers and offer your customers worldwide a familiar, localized shopping experience. This not only strengthens confidence in your brand but also sustainably increases your conversion rates across all borders without additional costs for external service providers.
Maximum Flexibility
Smartstore is an extremely flexible solution that seamlessly adapts to your specific business needs. Through the central and user-friendly admin web interface, you always have full control over your content. Here you can independently edit and refine all text elements and designations in the system at any time. The granular control is particularly advantageous: make adjustments specifically for each installed language and each sub-shop in your multishop environment to address your customers precisely.
Update- & Upgrade-safe
Your language packages remain up-to-date even after a major release. Smartstore handles the update for you – one click is all it takes. After a short, automatic online synchronization, all languages offered are up-to-date again.
You decide: Your own adjustments are retained while only the original texts are updated. An intelligent system that saves you time and effort.
Certified Linguistic Excellence
Our quality management, language packages, and processes are certified – for the highest translation quality.
From a pool of about 50 highly qualified linguists and using artificial intelligence, we specifically select professional translators with e-commerce experience. These experts:
- live and work in the respective target country,
- possess intercultural competence,
- master the industry-specific technical language.
This ensures reliable and consistent translations in the long term.
Smartstore Language Portal
Through our language portal translate.smartstore.com, 34 languages are currently available to you, including:
German, English, French, Dutch, Russian, Spanish, Japanese, Italian, Arabic, Chinese, Portuguese, Turkish, Hindi, Polish, Greek, Thai, Vietnamese, Korean, Swedish, Brazilian Portuguese, Hebrew, Czech, Danish, Romanian, Estonian, Bulgarian, Finnish, Latvian, Lithuanian, Hungarian, Slovak, Slovenian, Ukrainian, and Norwegian.
2. CRS Online Translator Service – Custom Content for Globetrotters
Plug-in: CRS Online Translator - A Must-have for International Reach
With just one single click, your online shop transforms into a gateway that opens access to international markets. Experience a new dimension of global networking and maximize your reach in a simple and accessible way.
Conventional translation tools often have weaknesses that prove to be barriers for online shops. These tools are known to quickly reach their limits:
- They often perform literal translations that disregard the linguistic context, thus diminishing user experience. An inaccurate representation of your content can deter potential customers.
- They often damage existing HTML formatting, leading to faulty or incomplete display of your website. This negatively affects not only the design but also usability.
- Moreover, these tools usually incur high translation costs – especially in online shops with an extensive product catalog. Investment in conventional translation methods can significantly shrink profit margins.
The CRS Online Translator offers the ideal solution. Regardless of the number of products in your online shop: with this plug-in, you can translate all content quickly, easily, and accurately – into almost any language. The best part: Your HTML structure and design remain fully intact.
This plug-in is a partner project.
3. Advanced AI Functions – Custom Content
With version 6x, the integrated AI tools ChatGPT, Gemini, DeepSeek, Claude, and Ollama have already helped numerous shop owners to effortlessly create, edit, and translate product texts, blog posts, CMS page builders, and other content. If you consistently use this new AI functionality, the versions 1 and 3 specified by us are sufficient for your individualized languages – no matter how many languages there are. This means massive time and cost savings for your company, as labor-intensive manual translation processes are eliminated, and you can place your products on international markets faster and more efficiently.
With Version 6.1 we go one step further:
- In addition to the proven ChatGPT support, the DeepSeek and Gemini models are now available.
- This gives you additional flexibility and allows you to specifically utilize the strengths of different AI providers for different text types or price models.
New Features from Version 6.2
"Continue" Function
- Let the AI continue writing existing texts from any point.
- Ideal for expanding existing content or overcoming writer's block.
- Example: Start with a basic product description, and the AI automatically adds technical details or practical application examples.
New Features from Version 6.3
- From version 6.3, the new "Outline" function is available. This allows you to let the AI take care of the structuring of your texts, saving an enormous amount of time and ensuring a visually consistent flow across all content.
- In this version, the two new AI models "Claude" and "Ollama" have been integrated, increasing the overall product functionality.
This creative and practical feature significantly facilitates the content routine.
Availability
The AI tool remains a commercial feature and an integral part of the Premium Edition. Alternatively, it can also be acquired separately as a plug-in – a clear added value for anyone who regularly creates, optimizes, or maintains content.
RTL Language Support (Right-to-Left)
One of the greatest linguistic challenges of globalization is the so-called RTL Language Support (Right-to-Left). We have naturally addressed this issue and optimized our software accordingly.
This means: You only need to set a base language for RTL once. When a customer then selects this language, all content is automatically displayed from right to left. This feature is an indispensable part of the successful internationalization of your online shop and greatly eases your daily work.
Smartstore Language Portal* translate.smartstore.com
