Guest article: The integration of AR(ticles) in online stores revolutionizes the shopping experience

Augmented reality (AR) refers to an extension of reality through technical devices such as smartphones. This principle refers to sensory enhancements of the user and especially to those of vision. The possibilities range from texts, videos and graphics to 3D animations, which are superimposed on an image of reality. This is done via a pictorial transmission of content through a camera, as many devices we have nowadays.

The latest operating systems from Microsoft, Google and Apple already have software implementations and applications that are directly AR-enabled. Here, in addition to the playful functions in Snapchat or Instagram, users also benefit, for example, from directions via the live image from your smartphone camera and other aids to make everyday life easier.

The concept of AR is also being expanded by so-called smartglasses. Depending on the model, these glases also come with gesture or voice control.

Although smart glasses are definitely the future, this technology can already be used by anyone today. Without an app or other installation. Completely barrier-free. It is web technology that makes it possible to seamlessly integrate 3D experiences such as an augmented reality display into a website or store system. This fact is a game-changer for the entire industry.

Augmented reality in e-commerce

An ever-increasing proportion of purchases are now made online. Nevertheless, customers prefer a direct view in three-dimensional space for certain products. Especially since the corona pandemic, this way of selling has gained enormously in importance and it is starting to become more and more popular.

Due to the technical upswing and the easy availability of AR, sectors such as retail, industry or the education system are discovering more and more opportunities for the use of AR. Especially for companies, AR still offers a lot of potential. Especially as a tool for marketing products, as well as for optimizing manufacturing and control processes.

The picture, which is being shown below, is just an example.

Take a step towards the future with Viality AR - already now!

Product photos and videos are not enough anymore. Today, you may want to view the product three-dimensionally from all sides. This is possible not just on the web with a 3D viewer, but also at home in your own room. Through augmented reality, the product may find its way into one's own living room or home office in its original size and can thus be experienced within one's own home.

With Viality AR, store operators can also use augmented reality for sales. This interactive form of data preparation makes it equally easier and more exciting for both sides to convey information, making it more tangible and saving a lot of time in the process.

viality AR is the software solution from viality AG that enables a seamless AR experience on your own website or in your own e-shop. Based on the latest web technology, it enables a variety of product experiences virtually at home. Not only can the product be displayed, but a process on the product can also be visualized through animation and explained through audio. For Apple devices, even complete configuration processes are possible.

Viality AR´s software enables customers to bring a desired product digitally into their own homes. For example, furnishings, such as the next chair or a new couch, can be experienced live in a realistic image. By uploading them to a cloud and efficiently compressing them, the required data can be easily accessed from almost anywhere. The resulting 3D models can then be virtually placed in the selected environment using the sensors of a smartphone or tablet and the integrated camera.

Contact:

Viality AG
Martin-Schmeisser-Weg 10
44135 Dortmund
Fon: +49 231 44999 61
E-Mail: info@viality.de

www.viality.de/viality_ar