The world of mobile messaging is broadly based. Adapted to country, continent and target group, people use SMS, WhatsApp, Viber, Facebook Messenger, voice messages, chatbots or rich communication services, for example. The fact is: Messaging services can be used for a wide variety of use cases across all industries.
The reach champion
Good old SMS, the reach champion, is one of the most popular communication channels in the world. Did you know that 85 percent of customers would rather receive a business SMS than an email or receive a phone call? One of the many advantages of this communication channel is simply the seamless accessibility . Since no Internet connection is necessary, SMS is not only ideal as a channel for sensitive or time-critical content, but also opens up many new potentials for you.
In addition, SMS marketing easily integrated with other channels such as CRM or contact center management systems. Offer your customers new shopping options and personalized experiences.
There are many uses for SMS to send relevant content securely and reliably:
Messenger opportunities in e-commerce
Shipping Confirmation: You probably know that shipping confirmations often end up in the spam filter and this often leads to annoyance and extra work in customer service. What if such important information could be sent directly to the smartphone screen of your customers? With a simple message like an SMS, your customers are instantly informed when the product has been shipped and when it is expected to arrive. With mobile messaging, you can increase their customer satisfaction by up to 60 percent.
Information and promotions: You may have stored a lot of information about your customers in your database. This is of course advantageous to send a targeted and personal approach with individual offers. And imagine that you connect this via SMS right away with a link directly to your online store. Surveys have shown that coupons via text message are 10 times more likely to be redeemed than traditional coupon types.
Online Store Security: In the online sector, two-factor authentication (2FA) has established itself as a standard procedure for login and payment processes. Online shoppers are familiar with this type of verification and therefore readily accept it as a feature of professional handling of sensitive data. With 2FA, the classic login process (username and password) is extended by a verification step, namely the sending of a code via SMS. This provides security against unauthorized access. Did you know that 53 percent of consumers prefer an SMS for fraud messages and in comparison only 34 percent would like to receive an e-mail in this case?
Customer service, modern consulting and professional marketing: In addition to SMS, various messengers such as WhatsApp, Facebook Messenger, WeChat and Telegram also offer a modern platform for customer communication. Customer service, advice and multimedia interactions enrich the exchange of information here. But in contrast to the generally accepted SMS standard, the accessibility of the target group here depends heavily on which messenger apps are actually used. Especially when serving international customers, it is therefore important to know which market-specific preferences come into play here.
An overview of the most popular messengers worldwide can be found here in an article by our partner LINK Mobility .
Integration and practical examples
These and other possibilities can be implemented by means of a plugin and integrated into the sales strategy for store operators. For this plugin and further implementation ideas from practice, Smartstore invites in cooperation with our partner LINK Mobility to a webinar.
This will kick off on 09/06/2022, at 10am (UTC+2).
In addition, there is an opportunity for interested parties to become a trial customer for the mobile messaging plugin. The link to Registration can be found via the Smartstore Virtual Academy .
Contact:
LINK Mobility Austria GmbH
Brauquartier 5/13
8055 Graz
Austria
FON: +43 316 81 33 80 - 0
E-Mail: office.at@linkmobility.com