Amazon Pay in Smartstore

Free payment option with a clear target group

Digital payment methods are now a basic feature of modern online shops. Customers expect simple, fast, and familiar checkout processes - whether they shop via desktop or mobile. One of these options is Amazon Pay, which can be seamlessly integrated into Smartstore.

This article categorizes Amazon Pay objectively and realistically: What does the payment service offer today, for which shops is it useful - and why is the plugin permanently available for free in Smartstore?

What is Amazon Pay?

Amazon Pay allows customers to process payments using the payment and address information from their existing Amazon account. The checkout is completed without re-registering in the shop, which represents a noticeable simplification especially for first-time buyers.

Typical features:

  • Using existing Amazon login data

  • Fast checkout without a separate account setup

  • High recognition value with end customers

Amazon Pay is not a new technology, but an established login-and-pay solution that integrates into existing checkout processes.

For which shops is Amazon Pay useful?

Amazon Pay is clearly positioned in the B2C sector.

Suitable use scenarios:

  • B2C shops focused on end customers

  • Target groups with high Amazon affinity

  • Shops with simple products that require little explanation

  • Supplementing existing standard payment methods

Not suitable or hardly relevant for:

  • classic B2B shops

  • procurement or approval processes

  • payment methods with invoice, budget, or credit limits

  • complex ERP-supported purchasing processes

Amazon Pay does not replace other payment methods, but specifically adds to them where comfort and recognizability are paramount.

Position in comparison to other payment methods

Today, Amazon Pay is not a dominant payment method, but a complementary option:

  • PayPal: universal, market-leading, suitable for B2C & B2B

  • Klarna / BNPL: financing, invoice, installment models

  • wallet solutions: customer loyalty, closed-loop systems

  • Amazon Pay: login-based convenience checkout for B2C

The decision for Amazon Pay is therefore not a strategic either-or question, but a pragmatic addition to the payment portfolio.

Why is the Amazon Pay plugin free in Smartstore?

The freeness of the plugin is not a marketing promise, but the result of a clear contractual agreement:

The development of the Amazon Pay plugin was funded by Amazon. Smartstore is contractually obligated to make this plugin available to the community for free on a long-term basis.

For shop operators, this means:

  • no license costs for the plugin

  • long-term planning security

  • no functional restriction compared to paid integrations

The actual transaction costs - as with all payment services - are solely determined by the contract between the merchant and the payment provider.

Technical integration in Smartstore

The Amazon Pay plugin is fully integrated into Smartstore and can be managed like other payment methods:

  • Configuration in the backend

  • Control via payment and shipping rules

  • combinable with other payment methods

  • no vendor lock-in at the shop level

The use of Amazon Pay is optional and can be activated or deactivated at any time.

Conclusion: Amazon Pay used realistically

Amazon Pay is not a universal solution and also not a growth driver per se.
When used correctly, however, it is a free, convenient payment option for B2C shops with the corresponding target group.

Summarized:

  • useful as a supplement, not as a replacement

  • clear focus on B2C

  • free due to Amazon-funded development

  • transparent, stable, and available long-term

Thus, Amazon Pay fits well into a balanced payment setup within Smartstore - without false expectations, but with clearly defined benefits.

Do you have questions on this topic? Or would you like to send us your feedback? You can reach us via the contact form, by email at info@smartstore.com or by phone from Monday to Friday between 10 AM and 4 PM at +4923153350.