Smartstore now offers the elm@r connector as an integrated plug-in solution for the latest version of the Smartstore store. This allows article offers to be offered and managed simultaneously and synchronously in the company's own store and on the online portals ebay and Amazon. The elm@r system constantly synchronizes the offer quantities and stocks between store and portals. It is possible to make numerous price settings in the simplest way and thus to optimally coordinate store and portal prices - and this completely individually. Be it general or item-specific percentage settings, fixed margins or even a powerful repricing tool with fixed and terminable minimum and maximum values.
With the elm@r connector, targeted quantities of an inventory can also be released for portal sales, and this differently for each portal. Sales on the respective portals are imported and reserved directly in the Smartstore store, and advance reservations for pending orders are also taken into account. Processing then takes place as usual in the Smartstore store, regardless of where the sale took place.
Prices that are changed in the Smartstore store cause the portal prices to also be changed within a few minutes according to the price parameters that have been set up. Various filters, article groups and also price scales are possible for the administration of the portal prices, e.g. in order to be able to store dealer and business prices with individual scales.
The elm@r connector is constantly being further developed, e.g. to enable competitor price analyses on the portals or to be used as a universal interface to third-party systems. To make this possible, the system specialist for Smartstore store integrations, intakt-Computerservice GmbH, was brought into the cooperation, thanks to which a powerful API interface between the Smartstore and elm@r-Connector systems was developed. This means that the integration is already predefined in the store system and practically only needs to be activated and entered by key - and the elm@r connector can be used and operated directly from the store.
SmartStore AG, elm@r networks GmbH & Co. KG and intakt-Computerservice GmbH are pleased to be able to make their customers a highly efficient cooperation offer in this way, which promises an enormous simplification and improvement in the trading business with the online portals - and the whole thing at a really interesting offer price!