Plug-in: Smartstore AI (ChatGPT, DeepSeek, Gemini, Claude & Ollama) – Simplifying Content Creation

Smartstore 6 introduces a powerful AI plugin that systematically simplifies the professional creation and optimization of shop content.

From version 6.3 onwards, these ChatGPT, Gemini, DeepSeek, Claude & Ollama AIs are integrated and can be used in parallel for interactions, depending on the contract with the respective AI providers.

The AI plugin for Smartstore changes the way content is created and maintained in the online shop. Whether product descriptions, taglines, introductions, or complete product pages – the integrated AI models speed up your workflow while simultaneously enhancing the user experience for your customers.

Seamless Text Creation at the Push of a Button

Wherever the three-star symbol () appears, a prompt window can be opened with a click. Whether you want to supplement a product description, formulate a concise slogan, or generate a complete product page – the AI plugin provides immediate support.

The generated text can be precisely tailored: style, tone, structure, and scope can be carefully defined and adjusted to your individual requirements.

Inspire and Refine Ideas

The integrated AI models support not only text production but also structured idea generation. After entering a topic, you receive multiple title, tagline, and text suggestions.

These variants can be assessed, combined, or further developed – an approach that systematizes creative processes and expands decision-making options.

Tailor-Made Text with Precision

With the AI plugin, you have full control over your content. Choose from a variety of options to personalize your text. The AI plugin offers granular, controllable options for personalization:

• Language: Generation in almost any target language
• Tone: e.g., professional, factual, direct, friendly
• Writing style: business, journalistic, legal, or industry-specific
• Structure & Keywords: Customize layout, headings, word count (SEO), targeted inclusion or avoidance of specific terms
• Extended Content: Integration of AI-generated images, tables of contents, or context-relevant links to structurally enhance your product pages

AI-Generated Product Pages

For complete product pages, simply enter the product name or GTIN, and the AI generates a title, description, weight, and dimensions (if applicable), a meta-description, keywords, and more. This feature is excellent for simplifying and accelerating product creation while ensuring the consistency of your entire catalog.

The system automatically generates:

• Product title
• Description text
• Weight and dimensions (if derivable)
• Meta-description
• Relevant keywords
• Additional structured content

This feature significantly speeds up product creation and ensures consistent quality standards across the entire catalog.

Translations Made Easy

In addition to text creation, the plugin enables automated translations into any target languages. This allows international target audiences to be served without additional editorial effort – consistently in style and in line with the brand.

Automatic Image Analysis

When you upload an image, the AI automatically analyzes it and generates appropriate alt texts, titles, and tags. This ensures your images are properly labeled and optimized, saving time while improving discoverability and accessibility.

• Alt texts
• Image titles
• Relevant tags

This enhances accessibility, discoverability, and SEO relevance, while simultaneously reducing manual effort.

Simple Configuration and Settings

Managing your AI settings is simple. In the Smartstore backend, under “Plugins,” you’ll find “AI Settings,” where you can adjust general settings for text creation, including formulation and language style. You can also set preferences for image generation and product creation, making it easy to adapt the plugin to the needs of your shop.

• Define standard wording and language style
• Set preferences for image generation
• Configure rules for product creation
• Select preferred AI models

The configuration is designed to flexibly adapt to different shop strategies.

Selection and Parallel Use of AI Models

By entering the appropriate API keys, different AI models can be activated. From version 6.3, ChatGPT, Gemini, DeepSeek, Claude, and Ollama instances are available.

Depending on the contractual arrangement with the respective AI providers, several models can be operated in parallel. This allows for:

• Load balancing
• Quality comparisons
• Model-specific use cases
• Flexible scaling

This keeps the architecture open and future-proof for further AI integrations.

More Efficient Shop Management through AI

The AI plugin helps Smartstore users create high-quality, SEO-optimized, and audience-targeted content more quickly.

Through the systematic use of advanced AI technologies for generation, optimization, translation, and analysis, shop content remains consistent, brand-compliant, and competitive.