CRS Online Translation Service for Smartstore 6x
Professional AI translation with DeepL glossary support
Update: Monday, January 5, 2026
Professional Multilingualism for Smartstore 6x
International e-commerce projects rarely fail due to the product idea – but rather due to inconsistent translation, high maintenance efforts, and technical side effects of classic tools.
The CRS Translation Service addresses these weaknesses and offers a specialized translation solution that is deeply integrated into Smartstore 6x.
What Makes the Difference
- No destroyed HTML structures
- No inconsistent terminology
- No manual rework on content changes
Instead: automated, controlled, and scalable multilingualism.
Version 6.3 – DeepL Integration with Glossary Support
With version 6.3, the CRS Translation Service extends its DeepL connection by a central feature: native glossary support.
Advantages of DeepL Glossaries
- Consistent Brand Language
Product names, USPs, and brand terms are always translated in the same way. - Industry-specific Technical Terminology
Technical or terms requiring explanation remain clear. - Legal Security
Fixed translations for legally relevant formulations. - Significant Time Savings
No manual corrections of recurring terms.
Practical Example:
An electronics retailer defines in the glossary:
PowerMax Pro → PowerMax Pro
Result: The brand name remains unchanged and consistent in all target languages.
Overview of Core Features
DeepL Professional Integration
| HTML-safe Translation
|
Comprehensive Shop Localization
The CRS Translation Service does not limit itself to product texts but translates all content:
Content & SEO
- Products & Variants
- Categories & Manufacturers
- CMS pages, blog articles, topics
- SEO URLs, Meta-titles & Descriptions
System & UI
- Language resources
- Email templates
- Checkout texts
- Menu and widget content
Advanced Scopes
- PageBuilder projects
- Plugin texts
- Custom HTML / CSS / JS
- RTL languages
- Optional: Admin area
Automation & Performance
Especially for large catalogs, technical implementation determines cost-effectiveness:
- Scheduled Tasks for new content
- Batch Processing without timeout risks
- Smart Caching to reduce API costs
- Incremental Updates – only changed content is translated
- Multi-Store Support for central or individual strategies
Cost Efficiency through Intelligent Processing
- Transmission of relevant text segments only
- Avoidance of duplicate translations
- Glossary-based reduction of API calls
- Caching of translated content
Result: significantly lower ongoing translation costs with consistently high quality.
DeepL Professional as a Conscious Choice
The CRS Translation Service relies exclusively on DeepL Professional:
- Over 30 languages in high quality
- GDPR-compliant processing
- Glossary integration
- Automatic language recognition
- Formality control
This focus is not a disadvantage but a quality feature.
Economic & SEO-Relevant Advantages
- Fast market entry
- Consistent terminology
- SEO-friendly multilingualism
- Reduced maintenance efforts
- Plannable, consumption-based costs
Technical Requirements
- Smartstore 6.3.0 or higher
- ASP.NET Core 9 / Entity Framework Core 9
- DeepL Professional API account
- CRS Translation Service annual license
Installation & Setup
- Installation of the plugin in Smartstore admin
- Entering the DeepL API key
- Creation of glossaries in DeepL
- Configuration of glossary IDs in the plugin
- Selection of target languages
- Activation of scheduled tasks or manual start
Notes:
- DeepL API costs are not included
- Initial synchronization of large shops takes time
- Use of a staging environment is strongly recommended
Conclusion
The CRS Translation Service is not a simple translation tool but a professional localization platform for Smartstore 6x. Those who wish to efficiently, technically cleanly, and brand-conformly serve international markets will find here a solution that is both economically and technically convincing.
At the same time, we would like to point out the following blog post regarding the global reach of your online shop.
Up to Version 5
Translation tools quickly reach their limits. They often work only word by word, take linguistic contexts out of their context, alter the original HTML code, and can be very expensive for large online store operators.
But now there is a new solution! No matter how many products: With the CRS Online Translator, you can translate all content of an online store easily and effortlessly into almost any language. And the best part: Your HTML formatting and designs remain intact.
Speak Your Customer's Language
With the CRS Online Translator, you can create language resources and language packages for any language and thus expand your customer base. This also includes glossaries and text collections. Shop operators only need to use one language when setting up a shop.
The rest is done automatically by the plugin.
Message templates, such as order confirmation emails, are also translated by the plugin. By translating all message templates, all email traffic from the store to the customer occurs in exactly the language in which the customer checked out.
This demo shop was translated with the new CRS Online Translator plugin:
The CRS Online Translator also automatically adds supplementary language resources to other plugins from Smartstore or third-party providers. Languages with right-to-left reading direction are also no problem.
Automatic Text Correction and Improvement
Additionally, it is possible to translate all languages available in DeepL from a foreign language back to the source language. This ensures that spelling and grammar errors are eliminated and formulations are improved.
The translation is done online via an interface to DeepL and Google Translator, and applying the plugin requires its own Google Translate or DeepL account. Linking it in the shop backend enables access to over 100 languages into which a shop can be translated.
Cost Savings through Clever Caching
When translating HTML content, the CRS Online Translator saves money compared to a normal translation by DeepL. This is done by the plugin only providing a translation for the text content and metadata and leaving the HTML code untouched. By recognizing recurring sentences and phrases, multiple translations are avoided, saving further costs.
In short: the plugin is structured like its own dictionary.
If an HTML document were fully translated so that no errors occurred in the code, all the characters shown in the screenshot would have to be paid for. However, the plugin prevents this and only sends the framed content to the translation APIs.
Immense Advantages: Also for Developers
The smooth translation also works when the shop has an individual design created with the CMS Page Builder. The corresponding layout is maintained without destroying the syntax and the HTML or script code. The same applies to independently created representations of the product descriptions. Plugin developers can use this plugin to also generate their system and interface texts in all languages.
The functional possibilities of translations in the plugin:
- Interface elements
- Content
- Products and product descriptions
- Product groups and menu structures
- SEO meta tags
- Email correspondence
- Plugins from Smartstore and third-party developers
- PageBuilder projects
- CMS pages
- ContentSlider elements
- as well as complex HTML and script content
No matter the size of the shop: Shop operators of all sizes can benefit from the CRS Online Translator. The plugin is available for Smartstore versions 4.2 to 5.0.
If you have further questions about the "CRS Online Translator" and its integration into Smartstore or would like to schedule a live demo appointment, we are happy to assist you. You can reach us via the contact form, via email at info@smartstore.com or by phone from Monday to Friday between 10 am and 4 pm at +49 231 53350.
CRS Online Translator
Christian Reiter
christian.reiter@crsoft.at
CRS - Software Development & IT Consulting
https://www.linkedin.com/in/christian-reiter-1652046a/
Responsible for the strategic expansion of the international partner network and the development of strong, trusted alliances that support sustainable growth.