In data-driven e-commerce, precise analysis is the decisive competitive advantage. They show at which point in the buying process users drop out, which products achieve high conversion rates and which marketing campaigns generate measurable revenue. Without these insights, growth remains a matter of chance.
Many online retailers underestimate the power of meaningful analysis. The rule is: Those who know their data understand their customers better. Without precise metrics, it remains hidden where visitors drop off, which products are particularly in demand, or which marketing campaigns are really effective.
Especially in the environment of a powerful e-commerce platform like Smartstore, it is crucial to systematically evaluate purchasing behavior and shop usage. Only in this way can targeted adjustments be made – from optimized product pages to improved checkout processes to targeted customer communication. In short: Without data, growth remains a matter of chance.
The use of web analytics tools like Google Analytics is, of course, possible. However, this solution is not always GDPR-compliant. In addition, a lot of data is processed in the USA – a circumstance many companies wish to avoid for good reasons. Those who want to be on the safe side rely on GDPR-compliant open-source alternatives like Umami, which guarantee full transparency and data sovereignty.
Umami Analytics – modern open-source base
This is where Umami Analytics comes into play.
Umami is an open-source web analytics platform designed to provide merchants and businesses with a simple, privacy-compliant, and at the same time powerful alternative to established tracking tools like Google Analytics.
Why Umami is interesting for Smartstore merchants:
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Lightweight & uncomplicated: Umami is deliberately kept slim, can be installed without much effort and does not cause unnecessary server loads.
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Easy to use: Instead of complex dashboards with dozens of submenus, Umami offers a clear, intuitive interface that is immediately understandable.
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GDPR-compliant: Unlike many commercial analytics tools, Umami does not use cookies and does not require user consent. This allows merchants to retain full control and meet the requirements of the European General Data Protection Regulation.
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Focus on the essentials: Instead of a flood of data, Umami focuses on the metrics merchants really need: visitor numbers, page views, referrers, devices and conversions.
With Umami, Smartstore operators keep track of the decisive factors that determine sales increase and customer retention – simple, secure, and transparent.
Our service package for Smartstore customers
To get you started immediately, we offer a service package specially tailored to Smartstore around Umami Analytics:
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Installation on customer systems: We handle the setup of the open-source version of Umami directly on your own server or in your cloud environment. This way, the data remains fully in your possession.
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Integration into Smartstore: We ensure that the tracking is cleanly integrated into your shop. This way, you capture relevant events – from page views through shopping cart actions to completed orders.
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Individual customization: Depending on your needs, we set up dashboards, conversion tracking, and event measurements that are tailored to your business goals.
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Training & support: If desired, we train your staff in the use of Umami and offer optional ongoing support – entirely within the framework of our Smartstore service contracts.
Conclusion
With Umami Analytics, Smartstore retailers receive a modern, privacy-friendly tool that helps them understand their customers better and make informed business decisions – without complexity, without reliance on third parties, and with maximum data sovereignty. If you are interested in integrating Umami into your Smartstore shop, please feel free to contact us. Together, we will find the right solution for your needs.
Do you have questions about this topic? Or would you like to send us your feedback? You can reach us via the contact form, by email at info@smartstore.com or by phone from Monday to Friday between 10 a.m. and 4 p.m. under number +4923153350.