Smartstore: The leading DXP Enterprise Composable Commerce Platform

A large number of companies use Smartstore as a software solution to master their challenges and grow.

Through automation and seamless integration with Microsoft Azure and through the use of intelligent technologies and business intelligence, Smartstore helps companies in industries such as retail, manufacturing, distribution, e-commerce and many more to optimize collaboration, optimize operations, create an exceptional customer experience and ultimately increase sales. increase.

Smartstore in practice:

Imagine you run a smartphone store. You are offering model X, which is no longer produced by the manufacturer, but can still be found on your marketing website. In addition, the new model Y is available in your store, but incorrect information or data of the previous model is displayed. At the same time, you are waiting for approval from the legal department for a new advertising text. In the meantime, you must ensure that all updates to model Y are available in all languages on your website are available.

To accomplish these tasks, you probably use several systems or third-party applications to collect the data for the new product. If you can identify with this situation, it's clear that you want a better workflow to manage everything in your organization and on your website.

What exactly is Smartstore?

Smartstore is an all-in-one solution that supports companies with their data management and experience management modules in the digital transformation. transformation. Thanks to state-of-the-art code architecture, the comprehensive open source platform offers enormous scalability and limitless possibilities for individual customization.

The combination of data management and experience management modules can help companies to increase operational efficiency. increase operational efficiency, improve business performance and achieve full connectivity with external software.

The individual data and experience management modules are described in more detail below.

Smartstore data management frameworks

PIM - Product Information Management

If you manage your product information offline manually or in various digital files, you may not know what a PIM is. With Smartstore, companies can integrate any type and quantity of product-specific data easily and company-wide. It doesn't matter where your product information is stored, Smartstore integrates, bundles and manages it. Smartstore stores stores different types of product information in its PIM and acts as a single source for all product data.

DAM - Digital Asset Management

Smartstore's DAM helps you put your customers at the center of your business. You may just discover what Digital Asset Management is. Manage various media such as images, videos, animations, graphics, illustrations, infographics and more in one central location. Companies can also use Smartstore DAM to improve brand consistency, reduce unnecessary costs and improve avoid unnecessary costs, manage media files, save time and much more. An enterprise-class digital asset management platform offers a variety of functions such as document management, metadata management, image and video conversion, workflow management, Provision of digital assets via a REST API, an asset experience portal and much more.

MDM - Master Data Management

You may have heard the term Master Data Management before. Smartstore MDM (Master Data Management) helps you to manage all business-critical data such as product, supplier and customer data in one robust application. With Smartstore you can manage your digital master data in a single application. You can increase the efficiency of your business processes by Manage all company data in a central repository and, if required, link it to your ERP or enterprise resource planning system. synchronize.

CDP/CRM - Customer Data Platform

Smartstore's CDP module helps companies to collect all customer data in one place. With a CDP (Customer Data Platform) you can companies can record, store and manage all customer data records. To ensure effective customer data management, CDP offers offers a range of powerful features such as customer data integration, profile unification, customer data modeling, real-time personalization and automation. Once you have all your customer data in one place, you can Data personalization, Data segmentation and marketing automation easily. Customers are the most important players in every company, and it is important to focus on them and make them a priority. Every company must have a Customer Data Platform to ensure the accuracy and consistency of data that is critical to business growth to inspire the marketing team and to involve customers in the development and growth of the brand and the company. Involve.

Smartstore Experience Management Framework

DXP/CMS - Portal for digital experiences

Smartstore's Digital Experience Portal is the best of its kind because it is scalable for any size organization and for any content. is. With its user-friendly drag-and-drop functionality, DXP enables the efficient creation, modification and maintenance of information via its content editors. In addition, DXP offers modules for simple Personalization of all landing pages of your website for any kind of promotions, events, etc.

Digital trading platform

If you run an e-commerce business, Smartstore's integrated e-commerce platform can help you increase your sales. and take your business to the next level. With the Smartstore e-commerce framework, you can easily millions of products with the corresponding categories and manage them. Companies use the performance of Smartstore's e-commerce platform to develop innovative B2B-, B2C- and D2C-Lösungen to create. Smartstore stands for e-commerce, Product pages, filtering and sorting, price management, shopping cart, checkout, payment, order management, complex price rules, Order history, B2B-Punchoutindividual checkouts and much more.

How can Smartstore help your business?

The Smartstore open source platform helps companies to offer their potential customers a much more personalized shopping experience. . Various Smartstore tools such as Smartstore PIM, Smartstore DAM, Smartstore MDM, Smartstore CDP, Smartstore DXP or Smartstore e-commerce help all areas of the company (marketing, sales, development, etc.) to act as a single unit. This paves the way for more Productivity and growth.

The most important advantages of Smartstore are

1. Consistent product data management: Smartstore supports brands with advanced PIM systems that provide access to consistent and accurate data through easy editing, data validation, version and publishing control, user management, customized views, etc. enable.

2. Seamless integration with other systems: One of the main advantages of Smartstore is that companies can integrate it with all existing enterprise systems as well as third-party applications and software, regardless of whether it is internal or legacy systems.

3. Open source platform: As an open source platform, Smartstore offers free access to the solution's source code. Start with the Community Edition of Smartstore and develop step by step a customized solution with advanced features when Your online business grows.

4. Customer Experience: This is the most important advantage that every company wants to take advantage of. With an effective Smartstore implementation, organizations have a single repository to collect, manage data more effectively, enrich and distribute with greater consistency to multiple internal systems, partner portals and output channels.

5. Shorter time-to-market: Smartstore solutions enable more accurate and faster data provision. Companies can Create data structures and hierarchies in the solutions and track different versions in less time.

6. Keep products up to date: The omnichannel experience supported by Smartstore plays a key role when it comes to this, Keeping products up-to-date across all channels and devices.

7. Greater flexibility through the use of microservices: The Smartstore platform offers a high degree of flexibility that enables companies to merge all their existing data models and create a solid working basis. The flexible environment created by Smartstore PIM enables data managers to distribute high quality and accurate data to all channels, including websites, apps, portals, stores, etc. to send.

By utilizing all the benefits of Smartstore, companies can gain a competitive advantage by launching new products more quickly. to market by creating websites, e-commerce stores, marketplaces, etc. use.

Case Studies

Find out more about the background work involved in implementing a wide range of business models.

https://smartstore.com/en/solutions-in-practice/

Smartstore Reviews

https://www.g2.com/products/smartstore/reviews
https://www.capterra.com.de/software/157781/smartstore-net
https://omr.com/de/reviews/product/smartstore
https://www.getapp.com/website-ecommerce-software/a/smartstore-net/reviews/
https://www.softwareadvice.com/ecommerce/smartstore-profile/reviews/

Do you have further questions about Smartstore DXP Enterprise Composable Commerce? Give us a call or send us an e-mail e-mail. We will be happy to advise you personally!