Customer expectations of modern retail have changed fundamentally in recent years. Customers not only want to shop online, they also expect real-time delivery. This is exactly where the “click & delivery” concept comes in. It combines the convenience of e-commerce with the speed and flexibility of urban instant logistics. One of the most innovative providers in this area is Wolt, whose delivery service has long since outgrown the classic restaurant model.
In this article, we show how Wolt is redefining the last mile, what added value the “click & delivery” service creates for retailers and customers, and how we have developed a powerful plug-in with Smartstore that enables seamless integration into the online shop. The best practice example of our long-standing customer Sacher clearly shows how successfully this solution works in practice – and how digital innovation can create real customer experiences.
Click & Delivery service with Wolt: Rethinking the last mile.
1. Wolt and the benefits of the last mile
Wolt is an international technology company specializing in delivery services. Originally known for its fast delivery of food from restaurants, Wolt has now developed into a comprehensive on-demand delivery service provider. In addition to meals, Wolt now also delivers groceries, drugstore items, flowers, electronic products, and much more—often within just 30 to 45 minutes.
The core of Wolt's service is the so-called “last mile” – the final stage in the delivery chain that brings the product from the warehouse or store directly to the customer's doorstep. This is precisely where the decisive advantage for end customers lies: immediate availability. In an age where same-day delivery is no longer the exception but the expectation, Wolt offers a reliable, fast, and cost-effective solution. For retailers, this means immediate access to a professional logistics network without having to build their own infrastructure.
2. Advantages of the “Click & Delivery” service with Wolt
The “Click & Delivery” model combines e-commerce and instant delivery into a powerful service package. Customers conveniently order online with a click and receive their goods almost in real time. What was previously only possible in physical stores is now also possible digitally: immediate satisfaction of needs.
The key advantage lies in increased customer satisfaction. Today's online shoppers expect not only choice and convenience, but also speed. Wolt meets this demand in urban areas with a network of professional couriers who are based locally and know the routes inside out. This offers retailers, brands, and chain stores the opportunity to deliver their products quickly and efficiently to end customers without having to invest in staff or vehicle fleets themselves.
In addition, Click & Delivery enables a new form of inner-city revitalization. Retailers can make themselves visible digitally and deliver locally at the same time—a perfect combination of online and stationary retail.
3. Integration into Smartstore: The Wolt plugin as a link
For retailers who operate their online shop based on Smartstore, there is a particularly smart solution: the specially developed Wolt plugin. It connects online sales directly to Wolt's on-demand delivery services.As soon as a customer places an order in the shop and selects immediate delivery, the Wolt service is automatically activated. All relevant information – from the delivery address and shopping cart to the preferred delivery time – is seamlessly transferred to the Wolt platform. A courier picks up the goods from the retailer or the nearest warehouse and delivers them immediately to the end customer.
The plugin is fully integrated into the Smartstore interface, so retailers do not need to operate any additional systems. At the same time, it is flexibly configurable: delivery zones, time slots, product categories, and price surcharges can be set individually. This makes the click & delivery service a strategic tool that can be tailored to the respective target group and region.
4. Successful implementation at Sacher: instant sweet treats at the click of a button
A particularly successful example of the combination of e-commerce, regional delivery logistics, and brand experience is the online shop of our long-standing customer Sacher (shop.sacher.com/). Together with Sacher, we have integrated the Click & Delivery service with Wolt in selected Austrian cities, including Vienna.Customers can order not only the world-famous Original Sacher Torte, but also numerous other sweet delicacies. Thanks to Wolt, delivery is often made on the same day – fresh, safe, and reliable. This enables Sacher to fulfill the wishes of many customers for spontaneous gifts, last-minute presents, or simply a sweet treat in between meals.
By integrating the Wolt plug-in, we were able to further optimize the digital customer journey while strengthening brand loyalty. The combination of traditional quality and modern delivery logistics impressively demonstrates how digitalization and emotionality can work together in retail.
Conclusion: Click & Delivery with Wolt is much more than just a technical feature—it is an innovative service approach that opens up new sales potential for retailers while meeting customer expectations. With the Smartstore Wolt plug-in, this vision is already becoming a reality at one of Austria's best-known traditional companies.
Do you have any further questions on this topic or would you like to arrange an appointment for a Live-Demo? We are happy to help:
Your Smartstore-Team
E-Mail: info@smartstore.com
Tel.: +49 (0) 231-5335-0
SmartStore AG
Kaiserstraße 63-65
44135
Dortmund