Plug-in: Smartstore Online Translator - Reach the entire world in your online store with just one click

CRS Translation Service for Smartstore 6

Professional AI Translation with DeepL Glossary Support

Update: Monday, January 5, 2026

Professional Multilingualism for Smartstore 6

International e-commerce projects rarely fail due to the product idea – but due to inconsistent translation, high maintenance effort, and technical side effects of traditional tools.

The CRS Translation Service addresses exactly these weaknesses and offers a specialized translation solution deeply integrated into Smartstore 6.

What Makes the Difference

• No destroyed HTML structures

• No inconsistent terminology

• No manual rework on content changes

Instead: automated, controlled, and scalable multilingualism.

Version 6.3 – DeepL Integration with Glossary Support

With version 6.3, the CRS Translation Service extends its DeepL connection with a central feature: native glossary support.

Advantages of DeepL Glossaries

• Consistent brand language
  Product names, USPs, and brand terms are always translated identically.

• Industry-specific technical terminology
  Technical or explanatory terms remain clear.

• Legal security
  Fixed translations for legally relevant formulations.

• Significant time savings
  No manual corrections of recurring terms.

Practical Example:
An electronics retailer defines in the glossary:
PowerMax Pro → PowerMax Pro
Result: The brand name remains unchanged and consistent in all target languages.

Core Functions at a Glance

Comprehensive Shop Localization

The CRS Translation Service is not limited to product texts but translates the entire content:

Content & SEO

• Products & Variants

• Categories & Manufacturers

• CMS Pages, Blog Articles, Topics

• SEO URLs, Meta Titles & Descriptions

System & UI

• Language resources

• Email templates

• Checkout texts

• Menu and widget content

Extended Areas

• PageBuilder projects

• Plugin texts

• Custom HTML / CSS / JS

• RTL languages

• Optional: Admin Area

Automation & Performance

Especially with large catalogs, the technical implementation determines profitability:

• Scheduled Tasks for new content

• Batch Processing without timeout risks

• Smart Caching to reduce API costs

• Incremental Updates – only changed content is translated

• Multi-Store Support for central or individual strategies

Cost Efficiency through Intelligent Processing

• Transfer of only relevant text segments

• Avoidance of duplicate translations

• Glossary-based reduction of API calls

• Caching of translated content

Result: significantly lower ongoing translation costs with consistently high quality.

DeepL Professional as a Conscious Decision

The CRS Translation Service relies exclusively on DeepL Professional:

• Over 30 languages in high quality

• GDPR-compliant processing

• Glossary Integration

• Automatic language recognition

• Formality Control

This focus is not a disadvantage but a quality feature.

Economic & SEO-Relevant Advantages

• Fast market access

• Consistent Terminology

• SEO-friendly multilingualism

• Reduced maintenance effort

• Planable, usage-dependent costs

Technical Requirements

• Smartstore 6.3.0 or later

• ASP.NET Core 9 / Entity Framework Core 9

• DeepL Professional API Account

• CRS Translation Service Annual License

Installation & Setup

1. Install the plugin in the Smartstore admin

2. Enter the DeepL API key

3. Create glossaries in DeepL

4. Configure the glossary IDs in the plugin

5. Select target languages

6. Activate scheduled tasks or start manually

Notes:

• DeepL API costs are not included

• Initial synchronization of large shops takes time

• Using a staging environment is strongly recommended

Conclusion

The CRS Translation Service is not a simple translation tool, but a professional localization platform for Smartstore 6.
For those who want to efficiently, technically cleanly, and brand-conformly serve international markets, this is a solution that convinces both economically and technically.

At the same time, we would like to point to the following blog post about the global reach of your online shop. 

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Up to Version 5

Commonly, translation tools quickly reach their limits. They often work word for word, tear linguistic contexts out of context, change the original HTML code, and are often very expensive for operators of large online shops. But now there's a new solution! No matter how many products: With the "Smartstore Online Translator", you can easily and straightforwardly translate all contents of an online shop into almost any language. And the best part: Your HTML formatting and designs remain intact.

Speak the Language of Your Customers

With the Smartstore Translator, you can create language resources and packages for any language, thus expanding your customer base. This also includes glossaries and collections of texts. However, shop operators only have to use one language when setting up a shop. 

The rest is done automatically by the plugin.

Message templates, for example, order confirmation emails, are also translated by the plugin. By translating all message templates, the entire email communication from the shop to the customer is conducted exactly in the language in which the customer went to the checkout.

This demo shop was translated with the new Smartstore Online Translator plugin:

The "Smartstore Online Translator" also automatically adds the additional language resources to other plugins from Smartstore or third parties. Languages with right-to-left direction are also not a problem.

Automatic Text Correction and Improvement:

In addition, it is possible to translate all languages available in DeepL back from a foreign language into the source language. This ensures that spelling and grammar errors are eliminated, and formulations are improved.

The translation is done online via an interface to DeepL and Google Translator, and to apply the plugin, a separate Google-Translate or DeepL account is required. Linking in the shop backend enables access to over 100 languages into which a shop can be translated.

Cost Savings through Clever Caching

When translating HTML content, the "Smartstore Online Translator" additionally saves money compared to a normal translation by DeepL. This is done by the plugin only providing translations for the text content and metadata and leaving the HTML code untouched. By recognizing recurring sentences and phrases, multiple translations are avoided, saving even more costs.

In short: the plugin is structured like its own dictionary.

If an HTML document were fully translated so that no errors occur in the code, then you would have to pay for all the characters shown in the screenshot. However, the plugin prevents this and only sends the framed content to the translation APIs.

Immense Advantages: Also for Developers

The seamless translation also works when the shop uses the Pagebuilder to have a custom design. The corresponding layout is retained without destroying the syntax and HTML or script code. The same applies to independently created product description presentations. Plugin developers can also generate their system and interface texts in all languages with this plugin.

The functional possibilities of translations in the plugin:

• User interface elements
• Content
  • Products and product descriptions
  • Categories and menu structures
  • SEO meta tags
  • Email correspondence
  • Plugins from Smartstore and third-party manufacturers
  • PageBuilder projects
  • CMS pages
  • ContentSlider elements
  • as well as complex HTML and script contents

No matter the size of the shop: Shop operators of all sizes can benefit from the Smartstore Online Translator. The plugin is available for Smartstore versions 4.2 to 5.0.

Do you have questions about this topic? Or would you like to send us your feedback? You can reach us via the contact form, by email at info@smartstore.com, or by phone from Monday to Friday between 10 AM and 4 PM at +4923153350.