Since July 2018, Google has considered the loading speed of mobile pages as a ranking factor.
Google's Mobile-First Index: Starting in July 2018, Google introduced the Mobile-First Index. Prior to this, Google had already begun testing this index. The goal is not only to prioritize mobile-friendly websites but also to evaluate the desktop version based on the content of the mobile version.
Important to know in this context: Revenues in Mobile Commerce reached an impressive $1.357 trillion in 2017, accounting for nearly 60% of total digital commerce – a significant increase from around 40% in 2015. But is your online store already fully optimized for the Mobile-First Index?
The Smartstore template "Flex" excels in the Google PageSpeed test and optimizes your online shop. Get the performance boost for your webshop and improve your ranking sustainably!
Optimization out of the box – it's that simple!
Oversized image files can significantly slow down the loading speed of your online shop. This negatively affects customer satisfaction, your search engine ranking, and ultimately your conversion rate.
Therefore, images on your website should be optimized to achieve an ideal balance between high image quality and low file size. This ensures fast loading times, even with numerous images.
To support you in image optimization and better search engine ranking, we have implemented relevant enhancements starting with Smartstore v3.1.
What can you expect from the Flex template?
Media manager at no extra cost: Enhance performance with optimized image processing. Thumbnails are now generated asynchronously and on demand, significantly improving the perceived loading speed – a benefit that search engines reward. Starting with version 3.1, thumbnails are only generated when they are actually requested by the browser, if they do not already exist.
TinyImage: With our innovative "TinyImage" plugin, you maximize the compression rate of your uploaded images and benefit from optimally generated thumbnails. This reduces file size by up to 80%! Search engines reward fast loading times – and so do your shop visitors. Our experience shows that media files consume the most storage space in a shop. TinyImage helps you efficiently manage your hosting limits while reducing transmitted data volumes. This not only saves valuable storage space but also real money.
The Smartstore template "Flex" is an in-house development by Smartstore AG for the Smartstore Shop and is included in the Smartstore Community Edition.
https://smartstore.com/de/produkte/community-edition
https://smartstore.com/de/produkte/community-edition
Do you have any questions about the Smartstore template "Flex" or would you like to give us feedback? You can reach us via the contact form, by email at info@smartstore.com, or by phone from Monday to Friday between 10 AM and 4 PM at +49 231 5335 0.