The art of intelligent product presentation in an online store, the difference between a successful sale and a
frustrated customer can often lie in the way products are presented. Too many options overwhelm, too few restrict. This is where our
"Conditional Product Attributes" plugin comes in and offers a solution that will delight both store operators and customers. This is
particularly useful for customizable products, such as items with individual printing or technical accessories such as protective films
for smartphones.
Let's imagine, for example, that you want to sell T-shirts. Color and size would be mandatory attributes that should be permanently displayed. However, if you would like to offer the customer the option of having an inscription added to their purchased T-shirt for a surcharge, you could add an attribute With inscription with the values No and Yes (+20 euros). Only when the latter is selected should the text field for entering the desired inscription be displayed. Without the plug-in Rules for product attributes, the text field would be permanently displayed and the offer would be misleading for the buyer. This would give the impression that it is always possible to enter an inscription, even without the surcharge of 20 euros. The retailer would be forced to create two products, one with the option of an inscription and one without.
Step by step: Create and control product attributes
-
After logging into the store, you as the store operator can create and edit the product with
the desired attributes. Under
"Attributes
", click on the options displayed and edit the attribute values.
When you save this, all attributes of the product are initially still visible in the store!
However, we will take care of this in the following steps.
-
With the plugin activated,
the term
"Rules
"
now appears next to
"Options
"
.
-
Under
"Add rules
" you can, for example, define over/under prices and
weight adjustments that are only displayed in the store when certain values are exceeded.
-
For example, select the self-written attribute
and specify this as
"Yes
" to only sell this attribute in the store if the
customer really wants to personalize this item.
The rules for product attributes are always defined on a product-specific basis. To do this, the plug-in adds a rule editor to attribute editing, which is used to create the rules for the visibility of the attribute in question. Two types of rules are available: general and product-specific rules.
General rules are those for over/under price and weight. They are used if an attribute should only be displayed as soon as the sum of all price or weight surcharges exceeds a certain value. However, the product-specific rules are more important. These are all attributes created for this product, with two exceptions. The currently edited attribute and those without attribute options (e.g. text fields as in the example above) are not available.
Advanced functions for an optimal shopping experience
Our plugin goes far beyond basic attribute management. The new top-down navigation allows you to effortlessly switch between the options and settings of different attributes without constantly jumping back and forth between product editing pages.
This not only speeds up your work as a store operator, but also ensures a smooth shopping experience for your customers.
The product attributes selected by the customer when configuring the respective item are displayed directly in the shopping cart . This transparency creates trust and reduces queries. In addition, the plugin enables logical optimization of the purchasing process: Specify which accessories are only available for certain product variations, be it based on size, color or quantity. The ordering process has been simplified and errors minimized so that your customers only see the relevant options and input fields.
Efficiency in product management
Another feature of our plugin is the "Apply attributes " function . With just one click, you can transfer all product attribute options and rules from one product to another. Imagine how much time you will save if you no longer have to configure each similar product individually. This function is a real boon for stores with a wide range of similar products and significantly reduces the effort involved in maintaining product data.
Before you transfer the attributes, you can view all the options and rules that are to be transferred to the current product in a clear preview. This means you always retain full control over your product data and can ensure that only the desired attributes are transferred.
By implementing rule-based product attribute control, you not only create order in your product data - you create an intuitive, responsive shopping experience that leads customers seamlessly from browsing to buying. Harness the power of this powerful tool and watch your online store transform into a model of efficiency and ease of use. Your customers will thank you - with satisfied reviews and repeat visits.
If you have any further questions on the topic of setting the visibility of product attributes with rules in Smartstore or would like to make an appointment for a live demo, please do not hesitate to contact us. You can reach us via the contact form, by e-mail at info@smartstore.com or by phone from Monday to Friday between 10 a.m. and 4 p.m. at +4923153350.
Contact:
E-mail: info@smartstore.com
Phone: +4923153350
SmartStore AG
Kaiserstraße
63-65
44135 Dortmund