Sharing relevant information, valuable tips and close relationships with customers allows for increased visibility, expert positioning and an improved customer experience that builds trust with your target audience. Regular blog posts can help to strengthen your online presence and attract new customers.
Increase visibility and attract customers
A traditional online store only offers limited opportunities to rank for search terms and become visible on Google and other search engines. It can be difficult to be found by potential customers, especially for solution-oriented, local or pre-sales search queries. This is where a blog comes into play.
By publishing relevant content on your blog, you can cover a variety of search terms that your online store can't reach on its own. For example, you could write a blog post about how to find the right screws for a DIY project.
Accompany customers along the customer journey
The purchasing process does not usually begin directly on the product pages of an online store. Customers often spend a long time researching high-priced products in particular. By publishing blog posts along the customer journey, potential customers can be addressed during the purchasing process and accompanied through to the purchase and beyond.
Imagine you sell outdoor equipment. Instead of just offering product pages, you could publish blog articles with tips on preparing for outdoor adventures, choosing the right equipment or caring for outdoor products. This way you can gain the trust of your customers, inform them and offer them added value. If customers have a positive experience with your blog articles, they will be more likely to buy from you and return in the future.
Position yourself as an expert and build trust
By publishing valuable content and informative blog posts, you show your expertise and help your customers solve their problems. When potential customers see that you're not just focused on selling, but are also willing to share your knowledge, you build trust and establish a long-term relationship.
Let's say you run an online store for sustainable fashion. In addition to selling clothes, you could publish blog posts about sustainable materials, fair production processes or tips for sustainable consumption. This not only demonstrates your expertise, but also your commitment to sustainability. Customers who share your values are more likely to buy from you and see you as a trustworthy source for sustainable fashion.
Encourage customer loyalty and repeat purchases
A blog can also help to build long-term customer loyalty to the online store. By regularly providing informative and relevant content, this encourages customers to return again and again and ultimately buy products.
A newsletter can also be used to regularly inform customers of new blog articles and alert them to issues they may not know they have.
Creating a blog in Smartstore
- Site admins can easily access a blogpost via the
- CMS in the backend by clicking on
- Blogs.
- A list of all blog entries created to date appears in this tab. By clicking on the funnel symbol, these can also be filtered according to numerous characteristics such as title, tags and content. Operators of multi-shops have the option here of accessing an overall view across all stores and thus creating, coordinating and optimizing content from a single window.
- Once there, you can now start entering the title and the intro. These two fields are particularly important, as they are displayed to visitors to the entire blog as a preview of the respective post. Here it is important to show the interesting points or topics briefly and clearly in order to encourage the reader to click actively .
- In order to present the content of the blog attractively, the text editor offers many necessary functions, such as creating lists, tables, CSS classes and inserting images and videos, CSS classes, text alignments and inserting images and videos. In addition to an appealing, correct and engaging text, it is important to implement various links to other content of your own store or blog. This has the advantage that readers find information on other exciting topics and therefore stay longer on the store page and engage with it more intensively.
- Furthermore, the additional settings offer more than just putting the article online. Store operators can use the Regional relevance option to specifically determine the languages for which the corresponding blog post should be visible. In addition, the duration of the article's visibility can be precisely defined and previews and cover images can be imported directly from the media manager .
- Everyone should be aware of the effectiveness and enormous benefits of well-designed search engine optimization. For online stores, this is almost essential for survival. Title tags, a meta description and the URL of the article can be defined by clicking on the Search Engines (SEO) tab. With Smartstore 5, there is no need to fill in the meta keywords yourself, as they are automatically recognized and applied from the text.
Click on the + New... button opens an empty template for the post to be created.
To avoid having to laboriously translate your store and its content into different languages by hand, you can use the Smartstore Online Translator plugin for automatic translations.
By clicking on the</> symbol(show source code), individual configurations can also be made with your own Bootstrap experience.
You can find more tips and tricks on the topic of SEO in Smartstore at: https://smartstore.com/de/suchmaschinen-seo-optimierung-in-smartstore-2/
Optimize your online experience today! Download our plugin via the Smartstore Marketplace:
https://community.smartstore.com/index.php?/files/file/224-smartstore-blog/
Creating content is rewarded in the long term
A blog offers numerous advantages for your online store. By increasing visibility, guiding customers along the customer journey, positioning you as an expert and promoting customer loyalty, you can make your online store successful. Use the possibilities of a blog to create high-quality content and to inform, advise and inspire your customers. In doing so, you should always place a special and honest focus on added value.
If you have any further questions about the blog plugin or would like to make an appointment for a live demo, please do not hesitate to contact us. You can reach us via the contact form, by e-mail at info@smartstore.com or by phone from Monday to Friday between 10 a.m. and 4 p.m. at +4923153350.
Contact:
E-mail: info@smartstore.com
Phone: +4923153350
SmartStore AG
Kaiserstraße 63-65
44135 Dortmund