Since October 2020 the so-called "Free Listings" for Google Shopping are also available in Germany. Smartstore supports the Article lists with a plugin. Also, the in 2022 newly introduced visual extensions are supported.
What are Free Listings on Google?
Until end 2019 you had to pay as a Google Shopping account holder to have products listed in matching product searches in
Google Search or in the Shopping tab. With the "Free Listings" now available, the organic results are displayed below
of the paid product ads. As with search ads, the first positions remain the paid placements
reserved.
Example of a search query:
In the first line the sold product ads are shown and in the
second line the organic hits (Free Listings). 
Placements
The "Free Listings" are delivered in different Google areas. This includes the search results page, the shopping tab and the image search. Depending on the placement Google provides different Requirementswhich must be observed so that the product ads are also delivered by Google. https://support.google.com/merchants/answer/9199328
Update in autumn 2022: more product images
More Product images in Google search results pages enabled by Google Shopping update this fall 2022, initially only in the USA. With this the whole presentation on Google more visual and visually appealing. Who on the desktop, soon also on mobile devices, with Google for a certain product, can now, without leaving the page, access the favorite product without leaving the site. Thus, it becomes more important for store operators to transfer many and more item images.
The Smartstore plugin has for this in its export profile
the setting Configuration / Additional images. If the option
is disabled, only one image will be exported. If it is activated, up to 10
Images exported from the Smartstore store to Google. An ideal basis for even more visuality and sales!
Requirements
You need a Google Merchant account to publish your store products:
https://support.google.com/merchants/answer/188924?hl=de
The store products can be transferred with the "Google Merchant Center Feed" plug-in included in Smartstore.
Inside the
Product details, the Google specific requirements can be stored. In addition, it is determined there whether the product is included in the Google
Merchant Center feed should be exported.
The created feed can be transferred both automatically and manually to the Google Merchant Center account.
You can find a detailed guide to the Google Merchant Center feed at the following link: https://docs.smartstore.com/display/SDDE40/Exportprofile+verwalten
Have more questions about "Free Listings"? Give us a call or send us an email. Our Smartstore team will be happy to assist you personally!