All features

Discover all features from all Smartstore Editions

Product Management

  • Easy creation of products and product groups
  • Unlimited number of products and product categories
  • Direct input of multilingual product and product group designations and descriptions
  • Inventory management, also via variants
  • Product prices with promotion price, price on request and price suggestion
  • Basic price calculation according to PAnGV
  • Scale prices
  • Product pictures with magnifier function and full screen slider (unlimited number), Product videos
  • Products can be assigned to an unlimited number of product groups
  • Cross-selling function with automatic mutual allocations
  • Checkout-Selling
  • Differentiated product variant system including cross-product attribute management
  • Products can be limited to shops in multishop operation
  • HTML editor for product group descriptions
  • Group products
  • Product-Bundles
  • PDF export of products in a brochure exclusive from Premium Edition
  • XML and CSV export of products exclusive from Premium Edition
  • Linked products
  • Variants with images and colors as selector
  • Drag & Drop product group management
  • Product groups Limited to shops
  • Product-Reviews
  • Product comparison
  • "Similar products" or "this might also interest you" lists
  • "Last viewed" list
  • Subscription products
  • Digital products and services including taxation according to EU Directive 2008/8/EG
  • Multishop function (one database – several shops)
  • Automatic marking of new products in the shop
  • Buy button can be hidden in lists
  • HTML editor for product descriptions
  • Dimensions and weights configurable
  • Alternative links for categories (to product, product group, manufacturer, page, file, URL)
  • Specification attributes including filter options
  • Recurring payments for e.g. subscription products
  • Packing units
  • Discounts on products, categories, subtotals, shipping costs and total
  • Percentage discount
  • Discount as fixed amount
  • Discount can be limited in time
  • Discount per voucher code
  • Restriction of the use of the discount (unlimited, n times or n times per customer)
  • Dimension pricing: Pricing based on e.g. length, area, volume. Calculator and very flexible pricing formulas Marketplace
  • File Manager: Add PDF download for datasheets, instructions, etc. to the product detail page Marketplace

Sale & Processing

  • Customer group-related prices via discounts
  • Partial delivery of orders
  • Changing of order totals possible
  • Delivery status incl. tracking number
  • Adding items to the order manually
  • Order notes
  • Impersonate: Generate order in name of the customer
  • Cross-Selling
  • Checkout-Selling
  • Discounts and discount requirements

Payment & Gateways

  • Accarda purchase on account / payment by instalments
  • Amazon Pay
  • easyCredit
  • unzer (heidelpay)
  • ipayment Marketplace
  • paydirekt Marketplace
  • PAYONE Payment Marketplace
  • PayPal
  • PostFinance Payment Marketplace
  • Santander Payment Solutions
  • Skrill Payment Processing
  • SOFORT Überweisung Marketplace
  • VIVEUM Payment Servive Marketplace


  • VAT calculation according to country or region
  • Display of prices incl. or excl. value added tax depending on country / region
  • EU-compliant sales-tax calculation
  • EU web service query to check tax numbers
  • Show/hide options for taxes (shopping cart, lists, etc.)
  • Shipping costs with or without sales tax
  • Admin notification on new tax numbers
  • Prepared for one-stop-shop taxation of EU sales outside store country

Customers & Users

  • Cookie Manager handles user cookies by opt-in
  • Authentication via Facebook, Twitter, Amazon Pay. As of V5: also via Google, Microsoft, LinkedIn
  • Customer groups allow different settings, access restrictions and discounts for a selection of customers
  • EU Cookie Directive
  • Consent to data processing in all relevant forms
  • Guest orders (checkout without registration)
  • GDPR compliant
  • "My account" account administration
  • Address book in customer account
  • Customer account - order management
  • Customer account - Administration of downloadable products
  • Benachrichtigung im Kundenkonto, wenn Produkte verfügbar sind


  • Personalized product recommendations individually for each customer based on purchase behavior and shop interactions Marketplace
  • The powerful Rule Builder enables the automation of workflows through the visual creation of business rules
  • Bonus points respectively reward system
  • Customer evaluations according to order value, number of orders, shipment or payment status
  • Surveys - multilingual, schedulable, multihop capable
  • Wish list with "tell a friend" function, list URL for forwarding and the possibility to put the desired product directly into the shopping cart
  • Gift vouchers
  • Search Log - Logs search queries from customers in the shop Marketplace
  • PowerBi Enterprise Edition
  • MailChimp gateway (synchronization of newsletter subscribers)
  • Links to social networks like Facebook, Google Plus, Twitter, Instagram etc.
  • Product reviews
  • Balance account / Digital Wallet for store customers. Comprehensive solution incl. self-service balance purchase in the store, use of partial balances at checkout, booking overview in admin backend, REST API. Marketplace
  • Partner programs / Affiliates
  • Create and execute newsletter campaigns directly in the shop
  • VAT-free shopping
  • Customer groups for target group marketing, e.g. for new and existing customers
  • Badges with text like "New" or "Sold out

Content Management

  • Media Manager: centralized management of all media files exclusive from Premium Edition
  • Blog posts with post/preview pictures, tags, start and end dates, comment function and RSS feed
  • Customer forum with a variety of options (subforums, forum groups) including moderation tools
  • Mega Menu with beautiful menu layouts, badges, backgrounds, images and HTML code exclusive from Premium Edition
  • Contentslider for homepage and product groups exclusive from Premium Edition
  • Order confirmation with PDF attachment
  • Order completion with PDF attachment
  • PDF export of orders and addresses
  • OpenTrans Export from Premium Edition
  • XML & CSV Export from Premium Edition
  • Creating and changing menus with the Menu Builder
  • Edit pages and content and create new ones
  • News articles with RSS, start and end date and comment function
  • CMS Page Builder - Content Management / Shopping Worlds / Stories without coding Marketplace


  • Translation platform for existing and new languages
  • Adding additional languages
  • Plugins can be configured individually for each shop exclusive from Premium Edition
  • Limitation of billing and/or shipping address for each country
  • Integrated resource editor to edit language resources
  • Currency management with online rate update
  • Automatic conversion of prices into currencies
  • Any number of regions or states for each country
  • Calculation of shipping costs depending on the country/region of the delivery address
  • Support for both writing directions
  • Multilingual designations and descriptions
  • Multilingual SEO settings for each product group
  • Multilingual SEO settings for each product


  • "Talking" SEO-friendly URLs
  • Global metadata and product and product group specific metadata
  • Multilingual SEO with lang-tag and SEO code as virtual folder for language
  • Optimized display for mobile devices
  • Numerous product feeds e.g. on GMC
  • SEO-Content via news & blog areas
  • Multilingual SEO settings
  • Custom URLs for "Topic" content pages
  • Google Analytics
  • XML Sitemaps
  • ALT tags for images, per Media Manager from Premium Edition
  • Tiny Image: intelligent image compression incl. WebP for boosted image SEO from Premium Edition


  • Product-Tags
  • Integrated (simple) search function
  • Mega Search. Amazon-like, high-speed, Lucene based intelligent and reliable search exclusive from Premium Edition
  • Multistore and access restrictions on products and product categories with Mega Search Plus exclusive from Premium Edition
  • In all store languages search intelligently with Mega Search Plus exclusive from Premium Edition
  • Extreme performance with Mega Search Plus out-of-the-box: under 0.5 s from millions of articles data, on standard hosting. Demo server: exclusive from Premium Edition
  • Filter navigation and facetization in search results exclusive from Premium Edition


  • Granular tree-based permission management (ACL) of customer groups with inheritance support to allow or deny entire permission ranges
  • Honeypot function for registration and contact form
  • IP-based access restriction for the Admin section
  • Captchas on all interaction pages
  • Encryption of sensitive data per private key
  • Menu control via access list
  • Access restrictions for customers to products, product groups and pages
  • SSL support
  • GeoBlocker restricts shop access by country or IP address Marketplace


  • Asset bundling (of JS and CSS files) to speed up page rendering
  • Output Cache: Intelligent method for extremely short loading and reaction times exclusive from Premium Edition
  • The Redis plugin enables the use of Smartstore in a web farm including load balancing exclusive in Enterprise Edition
  • Azure media file Storage exclusive from Premium Edition
  • Tiny Image intelligently compresses images to reduce the file size by up to 80% exclusive from Premium Edition

Import & Export

  • CSV (orders, manufacturers, customers, newsletter subscribers, products, product groups, shopping carts) from Premium Edition
  • XML (orders, manufacturers, customers, newsletter subscribers, products, product groups, shopping carts) from Premium Edition
  • PDF catalogue from Premium Edition
  • Export of product data in BMECat 1.2 XML format from Premium Edition
  • Export of order data in OpenTrans XML format from Premium Edition
  • ShopConnector: Data exchange with Smartstore stores
  • PunchOut catalogs with OCI and cXML for orders from external e-procurement systems exclusive in Enterprise Edition

Design & Theming

  • Dashboard with charts
  • Create exciting and impressive content via "drag & drop" with the Page Builder Marketplace
  • Theme manager with preview, import and various configuration options of themes
  • Responsive design for perfect SEO ranking and strong performance on any device
  • Import and export of themes in XML format
  • Preview function for themes in live operation
  • Different themes possible for each multishop
  • Professional Design templates


(from) {x} Edition
Feature is already included in Edition, but can also be purchased independently from Edition in the Marketplace.
exclusive (from/in) {x} Edition
Feature is exclusively included in Edition and can not be purchased separately.
Feature can be purchased or downloaded free of charge from the Marketplace regardless of the edition used.

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